Digital Communications Executive - London, United Kingdom - Chartered Insurance Institute

Description

Job Description

MAT COVER- Monday 24 June 2024 to Friday 18 July 2025

£33-36k

LONDON, HYBRID.

Introduction

The CII is accredited as an Investor in People Gold and is an equal opportunities employer.

Membership is a key recurring revenue stream for the CII and the membership team is responsible for a business plan that a) engages with existing members to deliver relevant and valued experiences and b) showcases membership to drive growth.

Engagement includes a wide variety of initiatives, including education, skills development, insight, thought leadership, inspiration, mentoring and pro bono; delivered both digitally and through a comprehensive programme of face-to-face events.

This role will play an important part by focusing on the digital communication and delivery of the many benefits and services included within the overall membership proposition.

The Digital Communications Executive (Email & Web) will work closely with the wider membership team, as well as other internal stakeholders, to:

• create and execute all membership email marketing
• on the maintenance and development of membership pages across our various websites.

The role holder will also be expected to:

• to the planning and implementation of marketing and communications strategies (Essential)
• analysis, support, and reports on email campaigns and membership web activity (Essential)
• implement, maintain and revise copy relevant to membership communications (Essential)
• brand guidelines are consistently applied across all relevant channels (Essential)

effective working relationships with

1) central marketing teams

2) central digital teams

3) other key stakeholders across the organisation;

• including through regular attendance at the UK Hub (Essential)
• guidance on email and website best practice which supports our member marketing campaigns (Desirable)
• a membership perspective to internal teams leading the implementation of a new CRM (Desirable).

What we are looking for

A proactive digital communications specialist with proven experience of delivering email marketing and managing web editorial/content. You will have the ability to write engaging and inspiring copy for email and web, as well as the ability to use analytics for management reporting.

You will be an experienced user of email marketing software (Microsoft Dynamics Marketing Suite experience is essential) and a website CMS (eg Umbraco, WordPress or Adobe).

You will be comfortable working in a fast-paced environment, planning, prioritising, implementing and delivering to a busy schedule and as part of a wider collaborative team environment. You will be confident advising colleagues on creating and scheduling communications plans which revolve around email and web.

The role is UK based, and the role holder will be required to attend the UK Hub (Fenchurch Street).

Experience, knowledge and Qualifications in the related area

To be successful in this role we believe you need to:

Hold the following qualifications...

• (Hons) degree or equivalent, ideally in a relevant subject area (desirable)
• of CIM, IDM or equivalent professional body (desirable)

Know about and understand...

• Web editing and email marketing (essential)
• Database extrapolation and data protection (essential)
• Customer relationship management - CRM (desirable)
• Internal stakeholder relationship management (essential)

Possess the following transferrable skills...

• skills (essential)
• skills (essential)

Excellent written and verbal communication skills. (essential)

Be able to demonstrate experience of...

• copywriting (essential)
• communication campaign planning and delivery (desirable)
• and using data to improve performance (desirable)
• Role of professional bodies and/or membership organisations (desirable)

Managing own workload

This is a busy role and in addition to the above it is essential that you can...

• within a team environment, across functions and with external stakeholders (essential)
• workloads in consultation with key stakeholders (essential)

Progression in the role

The expectations within the first month of employment

Within one month you'll:

• Be familiar with using Umbraco as a web editing platform
• Be familiar with using Microsoft Dynamics Marketing Suite
• Familiarise yourself with the current approach to email and membership website pages
• Take stock of the current plans and devise improvements where appropriate
• Take control of the membership email calendar.

The expectations within the first six months of employment

Within three months you'll:

Understand the scope of membership online (both in terms of the proposition and user journeys)

• Be familiar with the Microsoft Dynamics marketing suite and have taken full ownership of the delivery of our membership emails
• Be regularly analysing and reporting on web use and email success.

The expectations for post holder for the period after

12 months in the business

Within six months and ongoing you'll be...

• the lead role in the creation and execution of all membership email marketing and a central role in the maintenance and development of membership pages across our various websites.
• digital improvements to contribute towards the achievement of business objectives for membership
• alongside colleagues to communicate with existing members to raise awareness, and value perceptions of, the existing membership proposition.

The competencies we are looking for

Judgement: Decision Making and Problem Solving

That you will....

• with considerable autonomy, especially if a subject matter expert.
• with some ambiguity and complexity in areas where a subject matter expert.
• relevant external factors, at times need involvement of others to interpret and address these.
• issues – especially medium-term and short-term factors. Make operational decisions that are clear and practical and escalate those that are non-operational.

Leadership – accountability and delivery

• by example to motivate and performance manage. Apply diversity and inclusion principles within workplace setting
• delegated budget responsibility as required. Operate within a budget and be conscious of budgetary constraints.
• as operational project manager for projects about product, process or system improvements. Display all necessary project management skills – manage outcomes, allocate tasks, monitor progress.
• objectives into local objectives ensuring they are specific, measurable, achievable and time bound. Identify and deliver operational level actions that will advance the strategic priorities.
• a working environment where creativity is the norm and is rewarded and supported. Actively encourage and support creative and innovative thinking in others. Use facilitation tools and techniques to stimulate creative thinking and discussion at all levels. Support team and colleagues to take a risk that will benefit the CII
• positive service behaviours and promote a culture focused on ensuring members/ customer needs are met. Make clear, pragmatic and manageable plans for service delivery using programme and project management disciplines.

Influencing and persuading: relationship building and managing stakeholder relationships

• effective, mutually beneficial relationships at a middle management level with key external stakeholders – employers, policymakers, strategic suppliers.
• good communication skills, although may display a preference for either verbal or written forms of communication
• effectively with preferred style. Use body language, eye contact, physical presence to enhance impact
• and work with your teams to form and articulate opinions based on facts and evidence. Utilise active listening to maintain open dialogue. Be transparent in approach and have the ability to convince others

Technical Knowledge: your experience, qualifications and subject matter knowledge

• a strong understanding and expertise in your functional specialism. Display a passion for a specific market/technical issue – for which you are one of the key 'go to' people
• relevant experience to CII issues – including experience from your time within the CII, or experience from previous employers.
• interrogate and interpret MI reports. Use functional data to inform decisions and solutions

The CII story

We are here to build public trust.

To find out more about the CII and the Personal Finance Society (PFS) - the body of the CII dedicated to the financial advice market - visit or

We value very highly the benefits of having different points of view and experiences. Accordingly, we hope to receive applications from a wide range of talented people irrespective of their religion or belief, gender, age, gender identity, disability, sexual orientation, ethnic origin, political belief, relationship status or caring responsibilities.

We are committed to promoting equality and diversity and to building a workforce reflective of the communities we serve.