- Online Marketing Specialist – Ecommerce & CRO
- Develop, implement and manage an overall ecommerce strategy to drive online sales growth.
- Analyse website performance, customer feedback and market trends to identify opportunities for improvement and optimisation.
- Work closely with other departments such as Marketing, Customer Service, Training and IT to ensure a seamless customer experience.
- Provide expert guidance and support on conversation rate optimisation (CRO), educating the business on best practice principles and reporting on results Contribute to the digital transformation program where appropriate, taking both leadership and supporting roles, depending on the project. Contribute to online content strategy, development and delivery:
- Create promotional campaigns that drive increased traffic to the website and convert visitors into customers.
- Ensure information on ecommerce platforms is up to date. As a manager, you will promote the success of CLLP and its members by:
- Supporting the leadership team with the delivery of CLLP strategy, communicating our vision and purpose in a compelling manner, championing our principles of Technical Integrity, Customer Centricity, Simplification, Digital First and Collaboration, ensuring that the company is an agile and resilient operation, and that it achieves its short- and long-term objectives.
- Providing clear and compelling leadership and management, creating a culture of care and high performance in teams, and ensuring that individuals are engaged, aligned, motivated and competent to carry out their responsibilities, and that there is sufficient capacity and resources to deliver objectives.
- Implementing and championing polices, rules and procedures to ensure that good governance is applied to all activities, protecting the safety, health and wellbeing of colleagues, ensuring legal and regulatory compliance, and the prudent use of CLLP's financial and non-financial assets.
- Developing and controlling operational budgets to deliver strategic and operational objectives within agreed financial parameters, ensuring variances are adequately explaining and highlighted within the forecasting process.
- Identifying opportunities to improve our ways of working and supporting the change management process as agreed.
- Leading and managing people in accordance with Certsure's Behaviours for Success.
- Ensuring there is a talent management and succession plan in place for the team.
- Qualification in marketing or equivalent experience in a digital marketing discipline, with a demonstrable commitment to Continuous Professional Development.
- Demonstrable management skills and experience.
- Ability to communicate at all levels.
- Ability to work collaboratively across all areas of the business.
- Delivers and encourages a high-performance culture.
- Self-motivated
- Excellent business acumen and highly organised
- Ability to coach and mentor people, helping them to become the best that they can be.
- Ability and commitment to follow Certsure's Behaviours for Success.
- Ability to inspire and engage people, maximising their enthusiasm, commitment and ability to deliver business performance.
- Understands that learning and development plays an important part in creating high performing teams and takes steps to ensure people develop their knowledge and skills.
- Experience of managing budgets.
- Strong project management background.
- Experience of working in multi-matrix complex organisations.
- Demonstrable experience of growing a business through inbound marketing activities.
- 25 days annual leave (pro rata for part time)
- Up to 3 flexi-days each year (pro rata for part time)
- Special domestic leave of up to 5 days each year (pro rata for part time)
Online Marketing Specialist - United Kingdom - NICEIC
Description
Online Marketing Specialist – Ecommerce & CRO
Location
Certsure operate hybrid working to support a positive work-life balance, which means we're flexible as to where you're located.
Hybrid working allows you to work remotely with occasional attendance to our head office in Bedfordshire as requestedCompetitive salary plus excellent benefits
Hours
Full time
Although this role is advertised as a full-time role which is contracted to work 35 hours each week, we'd be happy to consider part-time working. We're flexible as to how we can approach this in a way that works for both you and Certsure, therefore please don't hesitate to contact us for further information, or if you'd like to speak to someone to discuss this in more detail.Contract Permanent
Closing Date On going
About the role
We have an exciting opportunity for a Online Marketing Specialist – Ecommerce &CRO to join our Organisation. The Online Marketing Specialist – Ecommerce & CRO will provide support & leadership across multiple digital platforms, specializing in ensuring that online commercial activities are seamless and optimised. You will lead key digital channels with product launches, merchandising and content.
A key part of this role is to identify opportunities to drive sales and conversions across the full customer conversion funnel across all touchpoints online, and support the development product category sales across digital marketing channels. Constantly testing new ideas, tactics and technologies to get the most out of Certsure's owned online real estate. You will use existing and emerging technology to optimise online commercial activities, maximizing income and conversions from online channels.
This is a management role, providing leadership that elicits a culture of care and high performance and works In this role, the successful candidate would be working remotely from their home with the requirement to attend our Head office, Warwick House in Bedfordshire as and when required.
More information on the hybrid working module, can be discussed with the hiring manager. Such attendance to the office, will be as required by your manager (for example to complete any training that may be necessary for Induction, to integrate into your new team, attend meetings; and to complete such tasks required in the office etc.) You'll be provided with the necessary IT equipment to support remote working.
About the company
Certsure offers industry-leading certification services, Building Regulations schemes, products and support to the construction industry.
We are dedicated to providing professional services and certification to a wide range of customers across the building services sector. Our products and services are delivered through the marketing-leading brandNICEIC .
Quality is the foundation of everything we do and as a result, many of our products are Government-recognised and United Kingdom Accreditation Service (UKAS) approved. From the technically excellent assessors to service advisors who really "get" our customers – we are always on the lookout for talented people to join our team.
We aspire to have a diverse and inclusive workplace, and as an equal opportunities employer, Certsure is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnershi
What you'll be doing
Contribute to the digital customer experience and product ownership function: