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- Overall responsibility and ownership of Myprotein Netherlands marketing channels, with special focus on influencer- and ambassador marketing through social media channels such as Instagram, TikTok and YouTube.
- Develop the way we work with external ambassadors and influencers, recruit talent, and build strong and long term relationships to further the overall business goals.
- Monitoring key site- and channel metrics including cost of sale, cost of acquisition, profit margins, conversion rate, bounce rate, AOV, Traffic (new and returning) etc.
- Monitor, analyse and report on relevant channel performance.
- Using analytics and our in-house reporting platform to gain a strong understanding of the customer journey to optimise sales, measure performance & help shape strategy for the Myprotein Netherlands site.
- Identifying new and innovative ways to drive traffic to the French website as well as developing and improving traffic from existing channels.
- Share valuable insights on customer behaviour and trends using our in-house data & technology platform.
- Calculate commercials for onsite promotions to ensure revenue and GP targets are met.
- Working with the relevant marketing teams to drive new customer acquisition at the lowest cost possible.
- Plan and execute campaigns and events with wider team.
- Work in synergy with the rest of the Myprotein team to identify new growth opportunities and ways in which to improve our brand reputation and presence.
- Fluent Dutch and English speaker
- University Degree preferred
- Experience in a similar online marketing role is preferred
- Strong academic track record
- Strong interest in Digital marketing channels and e-commerce
- Passion for social media and fitness is a big plus
- Proven communication and influencing skills
- Commercially astute, ambitious and highly intelligent individuals who are hungry for success and genuine responsibility.
- Entrepreneurial thinkers are welcome - those able to think outside the box best suited to a true 'start-up', agile environment with early responsibility for key decision making
Marketing Executive - Manchester, United Kingdom - THG
Description
THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.
We're powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth. We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you. THG Nutrition & Wellness : THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear. We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we're a force for good, and we keep it real. These are the values that drive us through every day. Everything we do is done in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we're perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry. It's an incredibly exciting time to join the team, and we're always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward. Marketing Executive - Myprotein Netherlands Location: THG Nutrition HQ Manchester - (WA15 0AF) The role: