- Responsible for the briefing, building and scheduling of email marketing communications and push app notifications for the EU CRM team.
- Segmentation of the customer database using in-house CRM tools.
- A/B testing to ensure emails are optimised to the best performing setups.
- Update templates for automated and triggered email campaigns as and when required.
- Analyse and report on campaign performance, presenting findings to relevant stakeholders and identifying opportunities for improvement.
- Be a champion for CRM in the business.
- Support the wider CRM team to achieve the monthly revenue targets and channel KPIs.
- Ensure all email communications, SMS and app notifications are delivered on time and in line with the global CRM strategy.
- Ensure all CRM messaging aligns with wider brand messaging and tone of voice.
- 1 year CRM experience
- Time management and organisation: prioritise workload & effectively manage time to meet tight deadlines
- Team player
- Assertive and pro-active with a positive attitude
- Strong analytical skills and comfortable using Excel
- A keen eye for detail
- Ability to work in a fast-paced environment
- Comfortable working with international teams
- Multi-channel experience and exposure (Email, SMS, App)
- Understanding of customer data and segmentation
- Knowledge of digital marketing channels other than email
- Experience with Google Analytics and/or Tableau
- Passionate about the beauty industry
- E-commerce sector experience
CRM Executive - Manchester, United Kingdom - THG
Description
THG is a fast-moving, global technology business that specialises in taking brands direct to consumers.Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.
We're powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.
We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.
About THG Beauty
THG Beauty is quickly becoming one of the world's leading online beauty retailers. From skincare to cosmetics and hair products, our brands are breaking boundaries and growing at a relentless pace.
We're home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Mankind and the beauty subscription box brand Glossybox. And our portfolio of premium brands includes the likes of ESPA, Illamasqua, Eyeko and Grow Gorgeous – all of which are loved and trusted by millions of fans worldwide.
With everything from manufacture and new product development to content creation, marketing and logistics delivered in-house, THG Beauty is perfectly positioned to consistently deliver rapid growth in a fast-moving, global industry. We also partner with a network of more than 19,000 influencers to ensure brands can reach their audience, anywhere in the world.
About the Role
Reporting into the Senior CRM Executive, the CRM Executive (EU) will support the LOOKFANTASTIC CRM team in the execution of the CRM strategy: briefing and amending creative and building and scheduling emails and push app notifications to drive continued growth in sales, whilst delivering a great customer experience.
Responsibilities
KPIs
Requirements
Essential:
Desirable:
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.