Affiliate Senior Executive - Manchester, United Kingdom - EssenceMediacom

EssenceMediacom

Verified Company

Manchester, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Affiliate Senior Executive

Overview of role

The Affiliate Senior Executive's role is to manage the day to day running of their Affiliate accounts and support the Affiliate Account Manager to develop the client strategy.

This includes handling day to day client requests and delegating tasks where appropriate to the Affiliate Executive.

The Affiliate Senior Executive will be expected to manage and optimise both direct and network run Affiliate programs as well as working on Lead Generation campaigns and Aggregator activity.

Deliverables

Ensure the delivery of best practice management throughout Affiliate, Aggregator, and Lead Generation campaigns
Ensure clients and account managers/directors are informed of the performance of relevant activity and produce recommendations for future testing
Being responsible for account/ budget performance and ensuring this is in line with the campaign brief
Work with Senior Manager to further develop best practices and process for the Affiliate department
Effectively integrate affiliate marketing with the other digital channels to ensure we are delivering a holistic client solution
Contribute to new business research and proposals
Support the development of the assistants and delegate tasks accordingly to ensure that the Assistants have a consistent level of work and are delivering high quality of work
Develop segmented client strategies to increase the impact of affiliates for all clients
Champion the affiliate product and processed to other departments by way of training sessions and knowledge sharing

Reporting of the role
The role reports to the Affiliate Account Manager.

3 best things about the job

Becoming part of an awardwinning team working on household name client accounts
Delivering best in class affiliate programme management across a variety of market segments and territories
Outstanding opportunities for personal and professional growth including access to affiliate guest speakers and dedicated Network workshops hosted at our offices

Measures of success

In three months, you would have:

Confidently manage day-to-day communications and negotiations for exposure packages with affiliate suppliers to delivers the best possible return on investment for your clients.
Build strong relationships with the network, team, publishers and wider business.

In six months, you would have:

Work closely with the Account Manager to deliver brilliant results for your clients to meet their individual business goals

In 12 months, you would have:

Confidently manage the day-to-day affiliate activity, building strategy to meet individual client KPI's with the support of the account manager.

Responsibilities of the role

Business Responsibilities:

Liaise with the Digital Account Directors to develop new approaches and tactics to continually improve campaign performance
Ensure the Account Directors and clients are informed and educated into the strategy used on campaigns
Working directly with clients to understand KPIs and ensure our proposed solutions meet business needs
Develop a strong understanding of the relevant clients' industries to ensure we are proposing appropriate solutions
Supporting the new business efforts through participation in RFP response documents and new business meetings where required
Ensure all month end spend figures are accurately provided to the relevant individuals in line with agreed deadlines
Ensure that all campaigns are tracked and correctly fire both client and agency tags where relevant
Enthusiasm to meet and build up a network of relationships with media owners

Billing and Budgeting:

Delivering accurate monthly client forecasts; understanding how market factors, seasonality and other media activity will impact on performance and costs
Responsible for precise and timely client invoicing and crediting
Managing relationship with payment company for timely supplier invoice payment
Ensure that all affiliate activity is SOX compliant

People Responsibilities:

Ability to manage own workload effectively and efficiently
Monitoring and helping to manage the workload of Affiliate Assistants
Building effective working relationships with the Affiliate team and other digital departments
Liaise with and learn from your line manager regarding managing any Assistants or Executives in the team, helping with the development of their skills and knowledge levels
Helping to develop the knowledge levels of colleagues on the Affiliate marketing channel
Effective communication and interaction with the other departments on cross channel campaigns
Ensure that the junior team members take control and ownership of their roles within the planning and buying process
Share relevant news stories and the good work you and the team do with the team and wider agency

What you will need