Marketing & Social Media Executive - London, United Kingdom - Nightingale Hospital

Nightingale Hospital

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job description

Job Title:
Marketing and social media executive

Location:
Nightingale Hospital, 11-19 Lisson Grove, Marylebone, London NW1 6SH

Department:
Marketing

Salary range:
From £31,000 to £38,000 based on experience

This full-time position attracts an additional £2,500 London allowance per annum

Working hours:
A full time position of 37.5 hours per week

About us

Nightingale Hospital is the only private mental health hospital in central London; with over 30 years of experience in delivering specialised, evidence-based treatments in outpatient, day patient and inpatient settings.

Our dedicated team of specialists are committed to the diagnosis and treatment of all types of mental health conditions, including eating disorders and addictions.

We are a two-minute walk from Marylebone mainline and Underground stations and within a ten-minute walk of Baker Street and Edgware Road Underground stations.

We are owned by the international medical group, Orpea, which delivers the full spectrum of psychiatric care, and high-quality care home and rehabilitation services across the globe.

About the role

Leading on all marketing and communications activities, the post-holder will work towards the hospital achieving its goal of being the first-choice private psychiatric hospital in London.

The post-holder will lead on the management of all marketing and communications activities to promote brand visibility and drive referrals across all mental health services, including outpatient, day patient and inpatient treatment.

The successful applicant will report into the Hospital & Client Liaison, a small but dynamic team working to deliver the hospital's overall business development and marketing strategy.

Tasks include but are not exclusive to; managing all internal and external communications, digital marketing strategy (including social media management across Facebook, Instagram, LinkedIn and Twitter, website management, content creation and paid ads, sales promotions and events geared towards GPs, health professionals, consultant psychiatrists and the public.

Position in organisation

Reports to the Hospital & Client Liaison, within the business development and marketing team
Liaison required at all levels within the hospital

Duties and responsibilities

Job duties

Lead all internal and external communications activities for the hospital and its services across outpatient, day patient and inpatient care. Work proactively with a variety of different operational teams within the hospital to support individual service promotions (such as addiction, eating disorder and general psychiatry services)
Productive working with all departments (such as therapy, nursing, maintenance, catering, HR and the senior management team) within the hospital to support their communication needs (including copywriting, document proofing, PPPT presentations and general document creation)
Manage the hospital's website (including the creation of treatment and condition pages, therapist and consultant psychiatrist profiles, enquiry forms and more), improving navigation and user journey development, SEO, and paid campaign management
Lead on all digital marketing activities for the hospital; including the development of all social media content and management of the hospital's official platforms including Twitter, LinkedIn, Facebook, and Instagram; monitor Nightingale's digital footprint and any social mentions; drive video content production and execution to grow the hospital's YouTube channel and drive website traffic
Utilisating Google Analytics and other measurement tools to monitor user behaviour and obtain customer insights to inform business decisions
Produce newsletters and other targeted communications tailored to different audiences, such as consultant psychiatrists and other referrers such as GPs and other health professionals
Lead on endtoend, small to largescale internal and external events (inperson and online) including event preparation (staying on budget), promotion and management, followed up with postevent reporting and analysis, including sponsored events
Develop promotional activities surrounding key mental health awareness day events (such as coordinating internal staff initiatives, developing external content and promoting consultant psychiatrist and referrer engagement)
Manage all marketing collateral production; including copywriting, creative direction, printing, and delivery), ensuring all items (from written and digital material, to branded items) adhere to Nightingale brand guidelines
Comprehensive press management, including but not limited to; creating press statements, crisis handling, active monitoring of the hospital's press inbox, proactively chasing press opportunities, liaising with journalists and media outlets, sourcing clinicians within the hospital's network to provide expert comment on a range of ment