Brand Managing Director - Manchester, United Kingdom - AF Selection

Description

AF Selection are thrilled to be working with this global FMCG specialist as they looked to add a Brand Executive to their marketing team.

With a minimum of 12 months commercial experience, gained from either an inhouse or agency background (FMCG preferred) you'll be very proactive and keen to work within a very fast-paced environment.

Support the Brand Manager with the delivery of the 5-year brand growth plan in market, to include reporting of KPI's.

• Monitor and track regional brand health measurement within the business, create and report findings to the Brand Manager regularly.
• Execute the short- and long-term brand strategy in market sharing regional insight with global brand team.
• Execute the global consumer brand communications strategy and plan in market adopting and adapting where necessary.
• Support the Brand Manager with the development of an insight driven annual regional brand plan and input into global brand plan through collaboration with global marketing team.
• Champion brand guardianship at a regional level in all forms (e.g. Support with the delivery of trade and consumer brand activation (e.g. POS / Trade shows) utilising and adapting global brand toolkits.
• Support the Brand Manager to implement internal launch plans for brand and product innovation within region, working closely with the global team.
• Support the Brand Manager to execute and global brand B2C and B2B launch plans and toolkit for brand and product innovation in region.
• Maintain and update regional brand websites.
• Support the Brand Manager to develop and deliver direct-to-consumer regional websites and ensure alignment with global brand team.
• Manage day to day relationships with digital, design and communication agencies, including briefing, establishing processes and building relationships to ensure accurate and timely projects delivered within budget.

• Experience of managing or usage of marketing platforms and directing activity.
• Understanding of brand development and activation within FMCG.
• Ability to analyse results from which can be used to come up with suitable solutions that can solve brand related issues.
• Brand development and communications experience.
• Energy and a commitment to learn and develop in a marketing role.
• Working within a fast-paced FMCG environment, there needs to be a willingness to roll up sleeves and take on new challenges as the business grows.

• Familiar with category insight and data; The role is offered on a hybrid basis, up to 3 days in the office although you should expect to be in the office slightly more during probationary period.