Digital Marketing Manager - Saint Albans, United Kingdom - V&C

Description

Job Description

V&C Associates are partnering with an independent womenswear brand well known for their glamorous products growing at a rapid rate. This exciting retail business is looking for a Digital MarketingManager to join their business managing PPC/Meta and Website SEO. This will be playing a pivotal role, working closely with the founder, in helping drive digital marketing strategies across multiple channels and platforms.

This can be a 3/4 day a week opportunity for the right person with the relevant experience.

Key Responsibilities:

• Developing and implementing digital marketing strategies, including social media advertising, email marketing (Klaviyo), display ads (Google & Meta), Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC).
• Building and maintaining a brand's presence across multiple social media channels.
• Creating, executing and monitoring email marketing campaigns and bi-weekly promotions.
• Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment.
• Preparing reports on the performance of marketing campaigns.
• Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels.
• Analyse and evaluate all campaigns securing an effective ROI, reporting on KPIs regularly.
• Plan and manage B2C communication strategy, using effective copywriting and design across email platforms and social media channels.
• Manage and grow customer databases.
• Maintain constant focus on return on investment and spend on the web-site

Skills & Experiences:

• Relevant qualifications in marketing or other relevant fields.
• Experience in a digital marketing or advertising role in the fashion, retail or beauty industry.
• Extensive experience managing email campaigns using Klaviyo.
• Working experience with website analytics, social media platforms and digital advertising best practices.
• Comfortable with managing an advertising spend across all social channels and analysing the ROI across each spend.
• Developing and executing promotional campaigns for the business
• Manage A&B testing
• Strong analytical thinking skills.
• Excellent leadership skills and the ability to work as part of a team.