Digital & Social Media Manager - Manchester, United Kingdom - Office Collective

Description

Job Description

Digital & Social Media Manager

Our client is a leading top 100 law firm known for its innovative and entrepreneurial approach to legal services. With a reputation for excellence, they offer a dynamic and forward-thinking environment where talented professionals thrive. The firm values creativity, collaboration, and diversity, fostering a culture of continuous learning and growth. With a strong focus on digital marketing and social media, our client embraces innovation to stay ahead in an ever-evolving legal landscape.

Are you a creative and strategic thinker with a passion for digital marketing? We are seeking a talented Digital & Social Media Manager to join our client's dynamic and forward-thinking marketing team. In this role, you will have the opportunity to shape their online presence, drive engagement, and contribute to the growth of their brand.

(Hybrid working available: 1 day remote, 4 days in the office)

Responsibilities:

• Develop and implement an integrated social media strategy to maximise reach, conversions, and engagement across all platforms.
• Focus on lead generation through social media channels for a variety of legal services.
• Create and maintain a structured social media calendar, with a primary focus on LinkedIn, X, and Instagram.
• Produce compelling content, including videos, podcasts, and written copy, to ensure consistency with brand identity.
• Film timely videos or podcasts on legal topics and breaking news, liaising with internal legal teams for content approval.
• Monitor and analyse the success of social media campaigns, making data-driven recommendations for optimisation.
• Collaborate with Marketing Managers to create engaging social media campaigns for lead generation.
• Implement a creative content calendar for specific departments within the firm.
• Work closely with internal teams and external agencies to ensure alignment of digital campaigns.

Skills and Experience Required:

• Proven experience of paid social media activity/campaigns (3 years' min).
• Minimum of 4 years' proven social media marketing experience, preferably in a B2B or B2C professional services environment.
• Experience in delivering both organic and paid social media campaigns.
• Proficiency in reporting on KPIs and ROI for social media campaigns.
• Strong skills in content creation using various platforms, including Canva and video editing tools.
• Experience executing influencer campaigns and managing influencer partnerships.
• Proficient in using analytics tools to monitor and report on campaign success.
• Excellent communication skills and ability to work effectively in a corporate setting.
• Adaptable and comfortable working with changing priorities and deadlines.

Thank you for your interest in applying for this role, due to the vast amounts of applications Office Collective can only respond to successful candidates. We wish you the very best of luck with your job search.