Digital Marketing - London, United Kingdom - Marie Stopes International

Marie Stopes International

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

About Us
MSI Reproductive Choices is one of the world's leading providers of sexual and reproductive healthcare. We believe that everyone should have the right to choose. From contraception to safe abortion and life-saving post-abortion care, we are committed to delivering compassionate, high-quality services for all.

Today, our organisation has over 9,000 team members working in 37 countries across the world.

Our success lies in the fact that MSI teams are locally led, entrepreneurial and results-driven, and are passionate about delivering high quality, client-centred care in their own communities.

As a social business, we focus on sustainable delivery, efficiency, and funding models that are built to last, so that the women and girls we serve today will have a choice in the future too.

We know that access to reproductive choice is life changing. For some, it can mean the ability to complete an education or start a career. For others, it means being able to look after the family they already have. For everyone, it means the freedom to decide their own future, creating a fairer, more equal world.

About the Role

The Global Communications function leads MSI's communications activity at a corporate level, building the organisation's reputation, engaging with audiences through media relations, PR, and digital communications, including social media, thought leadership blog content, newsletters, internal communications, and content creation across digital and earned channels.

The Digital Marketing & Communications Advisor is a key role within MSI's Global Communications team, bringing our stories and data to life with engaging and effective digital communications, and using digital marketing strategies to ensure our content gets in front of our priority audiences.

Our Digital Marketing & Communications Advisor will play a leading role in delivering engaging and impactful campaigns via our digital channels and monitoring their impact.

This will involve creating compelling visual and written content, conducting research with tools like search console to identify SEO-driven content opportunities, and finding ways to link our content and stories with the news agenda to expand our digital reach, via our website, social media, AdGrants campaigns and newsletters.

With a visual eye, the Digital Marketing & Communications Advisor will act as a guardian of the MSI brand, designing engaging social graphics and other creative content, helping to draft and edit MSI's materials and working with agencies as needed.

About You
To succeed in this role, we are looking for someone with the following experience:

Strong experience in a busy communications, marketing, or digital team
Proven experience of delivering high impact, engaging content and digital campaigns
Experience of creating visual content including design products in Canva, Photoshop or similar
Excellent digital skills including digital marketing approaches and proficiency in Microsoft suite
Excellent organisational skills and ability to prioritise
Experience of providing counsel and support on communications activities to colleagues at all levels within an organisation
Excellent oral and written communication skills, including grammar and spelling
Exposure to, and experience with, website content management systems

Skills:

Ability to work in a diverse and inclusive environment, respecting and collaborating with all individuals equally, and with a commitment to overcome bias and prejudice.
Excellent written and verbal communications skills.
Proficient at crafting engaging, accessible and informative content, including visual content using design tools such as Canva.
Knowledge of digital marketing trends and approaches (e.g., using search console and Google Trends to craft SEOfriendly web copy and AdGrants) to get content in front of key audiences.
Knowledge of using digital communications channels (e.g., website, social media, newsletters) to build awareness and drive action.
Knowledge of website content management systems.
Strong interpersonal skills, and the ability to work authoritatively, knowledgeably and confidently with external stakeholders and colleagues at every level of the organisation.
Outstanding organisational skills, including the ability to use initiative, prioritise workload and work under pressure to meet tight deadlines.
Enjoy working as part of a busy and fastpaced team.

This role would be particularly well suited for people who have worked in roles such as a digital marketing officer or digital marketing advisor, digital communications officer or advisor, or digital marketing & communications officer or advisor.

Personal Attributes:

We recruit talented, dynamic people with diverse backgrounds and experiences, all united by a belief in our mission and a focus on delivering measurable results.

We're proud to be an equal opportunities employer and are committed to crea