CRM Marketing Executive - London, United Kingdom - Nelson Scott LLP

Nelson Scott LLP

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

This Wealth and Investment Manager require a CRM Marketing Executive to deliver the CRM plan, ensuring communications are timely, flawless, relevant, and aligned to the business and client needs.

The postholder will also be required to track and analyseclient engagement, ensuring key insights are woven into future strategy and planning.

Key Accountabilities

Deliver the direct client communication plan, leveraging key platforms
Own the delivery of existing BAU client communication campaigns ensuring ontime and flawless execution in line with brand and business aims and understanding of clients' and prospects' needs
Track marketing performance and results in such a way as to identify and deliver upon opportunities to improve engagement
Help define a segmented approach to client communications and develop a testandlearn programme that enables us to identify optimum approach to content and channel for different client profiles and can be communicated to stakeholders for full transparency
Identify and deliver opportunities to cleanse customer data capturing preferences and managing comms in line with customer expectations
Keep up to date with CRM innovation to continually improve customer engagement.

Competencies / Skillset

Getting Things Done
Delivers on agreed objectives promptly; prioritises workload; remains professional under pressure.
Communication & Sharing Knowledge
Confident, clear and accurate with all communication. Maintains accurate records and makes effective use of new technology.

Customer Service

Positive attitude to find solutions in line with TCF principles. Uses customer feedback to improve service.

Effectiveness & Adaptability

Able to maintain a high volume of work, striving for continual improvements. Understands individual contribution in relation to corporate objectives. Presents a positive image and approach to change.

Team Working

Shares knowledge, skills and experience with colleagues; understands team goals; is cooperative and supportive of others.

Qualifications / Experience Required

Ideally 1218 months from within the Financial Services or Retail sector.
Experience of using ESP software to compile and coordinate bulk campaigns
Exceptional collaboration and coordination skills working across large groups to bring together perspectives, updates, and performance data to create a coherent growth plan.