Online Marketing - United Kingdom - CACI Limited

Description

Headquartered in London, CACI Ltd is a wholly owned subsidiary of CACI International Inc., 22,000 people worldwide.
CACI Ltd is an international data and technology consultancy with £154m turnover and 1100 employees. our mission is to use technology and data-driven insight to make a commercial difference.

We provide expert advice and hands-on system management to help our national and global clients get the most from technology and data.

We use innovation wisely to deliver well thought-out digital solutions and software.

We require a hands-on Marketing Manager for a stand-alone role to support our Digital Solutions business unit in the IMS division.

The candidate will help lead the marketing for Digital Solutions and focus on driving sustainable and profitable growth through campaigns and defining the CACI brand across multiple markets.

This role will report to the IMS division Head of Marketing and will be based in our London (Kensington) office.

There is also scope for the successful candidate to widen their brief and take on an additional business unit in 2025.

They will have proven campaign planning, strategy, project management and budget control experience.

The candidate needs to demonstrate strong influencing skills, inspiring leadership, and have a proven track record of working within complex stakeholder networks having demonstrated the ability to bring people along with them.

The candidate must also have good analytical ability, as well as experience of capturing, analysing and developing recommendations based on ROI data sets - excellent project management skills are also key.

The role will require somebody to be confident with campaign planning and execution, audience segmentation, market research, content creation and management, budget and ROI measurement.

Facilitate and contribute to the marketing strategy and review against strategic growth priorities.
Develop and drive annual marketing plan - working to budget.

Working with Content Marketing/ Sales and Presales to identify target markets and develop effective strategies to communicate to them.

Contribute to the content plan, led by the overall marketing/ business strategy.
Drive brand awareness through the delivery of content through various marketing channels
Create, deliver and evaluate commercially focused online & offline lead generation marketing campaigns.

Work in an agile and flexible way across campaigns and programmes to ensure that business units are continually focused on creating the most value for CACI clients and prospective clients.

Review audience profiles, research reports, voice of prospect surveys and client segmentation produced by the content strategist.
Work with the sales teams to ensure lead monitoring and CRM systems are accurate.

Work with the strategic account teams to make sure we are targeting the right people at the right accounts and that all marketing activity is aligned to potential commercial outcomes.

Support other Business Unit Marketing Managers in capturing best practice and learning insights from campaign activity that can then be shared through the capability line.

Work with Business Unit managers to support channel partner relationships and work directly with channel partners to define and execute joint campaigns including securing and management of funding and reporting back to both businesses on ROI.

Knowledge of a wide range of on and offline marketing techniques and concepts, and of marketing tools i.e. CRM, CMS and e-marketing systems.

All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.