Senior Digital Communications Officer - Mansfield, Nottinghamshire, United Kingdom - Sherwood Forest Hospitals NHS Foundation Trust

Description

Great internal communication in the NHS has the power to support frontline colleagues to drive productivity, unlock their full potential and support their efforts to transform the way they deliver outstanding care.

It is also vital in supporting our colleagues to be the best they can be, including by celebrating their successes, engaging them in helping to shape the organisation's future, supporting them to boost their wellbeing and signposting them to vital support in the most difficult of moments.

This exciting new communications roles will be focused on making all of the above happen here at Sherwood Forest Hospitals - and so much more.

This role will play a vital role as a fixed-term role as part of the project team that will be working to revolutionise how patient care is provided across Sherwood Forest Hospitals, working as part of a dedicated project team who will be tasked with delivering a Electronic Patient Record (EPR) system over the coming years.

Reporting to the Head of Business Change & Benefits, the EPR Programme Communications Lead is responsible for developing and managing multi-channel marketing campaigns and activities for the EPR programme, while working as part of an extended part of the Trust's core Communications team.

We are rightly proud of the 5,500 colleagues who work here and we are the Health Service Journal's Trust of the Year in 2020.

The Care Quality Commission rated King's Mill Hospital Outstanding and Newark, and Mansfield Community Hospitals Good. Overall we are rated Outstanding for care.

For the last three years, we have been ranked as the best NHS Trust to work for in the Midlands and in 2020 we were the third best Acute/Community NHS Trust in England.

Happy colleagues deliver better care. Our teams work in a supportive, inclusive environment, which nurtures wellbeing and has opportunities for development and progression. We do not just care for our patients, we also care for you.

Qualifications and training
Post-graduate level qualification in relevant subject/field
Equivalent experience working in a communications, PR or marketing role

Knowledge of building relationships with key external stakeholders
Communications and relationship skills
Good knowledge of how to design and execute effective communication strategies
Experience of commissioning design work
An understanding of how to lead and executive campaign planning
Good understanding of digital communications (strategy and implementing strategy)
Good understanding of public relations
A knowledge of current communications thinking

Understanding of effective use of design and graphics in relation to communications channels (EG - posters and display screens, electronic media, and social media)
Ability to write reports (EG - contributing to a communications Updates to boards and working groups)
Ability to undertake media analysis
Ability to measure the effectiveness of communications activities, including campaigns
Ability to advise at a senior level re: media handling strategies

Planning and organisational skills
Effective written and verbal communication skills to produce materials relevant for target audiences
Ability to analyse and interpret complex material and converting into an easy -to -understand format and language relevant to target audience
Effective planning skills Flexible, resilient and assertive approach to work
Sherwood Forest Hospitals NHS Foundation Trust
King's Mill Hospital