Marketing Executive - Watford, United Kingdom - Workwell

Workwell

Verified Company

Watford, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

The purpose of the role isto execute on our B2C lead generation activity as well as our B2C retention activities across our accountancy and umbrella brands. Skills, knowledge, and experience required

Experience In B2C digital campaigns, including the use of marketing automation and CMS to create landing pages
Ability to create user friendly buyer journeys
Understanding of online payment systems to create digital buying journeys
Experience and knowledge of retention campaigns
Improve our (digital) buying journey for our prospects
Measure satisfaction and NPS for our customers
Own our digital reputation, particularly in Trustpilot and Google reviews
Create referral campaigns
Research and data analysis, defining key target audiences/ prospects
A true support mechanism for the sales team
Proficient at brand awareness campaigns

Essential requirements for the role

Solid knowledge of B2C lead generation tools, marketing automation, landing pages etc
Good understanding of UX requirements

Person Specification

Excellent communicator, ability to work with different departments and people
Creative mindset, ability to think outside of the box
Proofreading capabilities
Excellent understanding of the English language, written/ understanding/ verbal
Excellent organisation and time management skills
Great interpersonal skills
A good grasp of IT confident using new CRM systems being productive in a short space of time
Adaptability to work across different team when needed
Methodical, great attention to detail, accuracy and the ability to work well in a pressurised environment