Sales/marketing manager - Leeds, United Kingdom - The Marketing Meetup Ltd

Description

We're looking for an experienced Marketing Manager to head up our 4 person marketing team and help bring WLL to the next level.

If you are a strategic thinker with a passion for B2B SaaS marketing and want to be part of a dynamic and fast-paced start-up, we invite you to apply and join us on our exciting journey

Strategic Planning:

You'll be in charge of developing and executing the overall marketing strategy that must be aligned with company goals and objectives.

Campaign Management:
Plan and execute targeted marketing campaigns, across content, social media, nurturing, partners, ads, PR etc.

Website Management:

Manage the company's website, plan impactful changes to enhance user experience, consistency with product offering, and ensure optimal online presence.

Brand Management:
Build and maintain a strong brand presence, ensuring consistency in messaging, positioning & voice.

Team Management:
Lead and guide team members, overseeing their day-to-day activities, and ensuring alignment with overall marketing goals.

Facilitate professional development, set performance expectations, and drive a cohesive team effort to achieve collective success in meeting key objectives.

Track and analyse key marketing metrics to continuously optimise marketing strategies.
You're a generalist marketer with focus on digital marketing and passion for B2B SaaS marketing
You can see the big picture, handling planning and strategy, but at the same time can manage marketing operations and oversee implementation
You have superb understanding of inbound marketing, content strategy, SEO, SEM, lifecycle marketing, PR, email marketing, social media
You're the perfect mix of creative and analytical. You're able to craft smart messaging but you also have a data-driven approach to decision making and measuring success
Bachelor's degree in Marketing or other marketing education background
~ Proven experience (3+ years) in B2B SaaS marketing, preferably in a start-up environment
~2+ years experience managing a team and both internal & external stakeholders (including freelancers and agencies)
~ Demonstrated success in developing and executing successful B2B marketing campaigns
~ Desired:
experience with HubSpot CRM

We are White Label Loyalty - we build digital loyalty solutions that help our clients to acquire, understand, engage, and retain customers.

We've been around since 2015 building our loyalty technology platform and deploying it with some of the world's best known brands.

22 days paid holiday per year in addition to public holidays and an extended break between Christmas and New Year.

~ Company pension scheme.
~ Comprehensive onboarding training with the WLL Academy suite and regular opportunities to participate in training courses and online learning.
~ Option to work remotely or from our trendy Leeds city centre office or a mix of both.
~ A company-provided laptop (Apple or Windows).
~ Regular online team socials and quarterly team meetups in Leeds.