Marketing Specialist - Lancashire, United Kingdom - Favourite People

    Favourite People
    Favourite People Lancashire, United Kingdom

    1 month ago

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    B2B Lead Generation Marketing Specialist Lancashire, UK (3 days in-office, 2 days remote)
    **Are you a savvy marketer with a passion for generating high-quality B2B leads? As a forward-thinking organisation, they are committed to innovation and excellence in everything they do.

    As a B2B Lead Generation Marketing Specialist, you'll play a pivotal role in driving the company's growth by identifying and nurturing leads through strategic marketing initiatives.

    You'll collaborate closely with our sales and marketing teams to develop and execute targeted campaigns that engage prospects, nurturing the sales funnel.

    Utilise a variety of channels, predominanty email marketing, to reach target audiences effectively.
    ~ Create compelling marketing collateral, including landing pages, email campaigns, whitepapers, case studies, and presentations, to capture leads' interest and drive conversions.
    ~ Develop and execute CRM (Customer Relationship Management) strategies to effectively manage and nurture leads throughout the sales funnel.
    ~ Analyse campaign performance metrics and optimise strategies to maximise ROI and lead generation effectiveness.
    ~-Collaborate with the sales team to ensure alignment between marketing efforts and sales objectives.
    ~ Proven experience in B2B lead generation marketing, preferably within [mention relevant industry or sector].
    Proficiency in marketing automation tools (e.g., HubSpot and CRM software (e.g., Salesforce) is highly desirable.
    Excellent written and verbal communication skills, with the ability to create engaging content that resonates with target audiences.
    Strong analytical skills and the ability to interpret data to drive informed marketing decisions.
    Bachelor's degree in Marketing, Business Administration, or a related field.

    Competitive salary commensurate with experience.
    Flexible work arrangements, including 2 days remote work per week.
    Opportunities for professional development and growth within the company.
    Supportive and collaborative work environment with a focus on work-life balance.

    If you're ready to take the next step in your marketing career and make a meaningful impact, we'd love to hear from you

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