- Assist with the delivery of strategic email communications to members and leads.
- Build and maintain strong relationships with internal colleagues and other Directorates to keep up to date with developments, needs and opportunities.
- Monitor and manage the Trust's PPC ads.
- Use Google Analytics to track and measure supporter behaviour and marketing success.
- Assist with the improvement of the Trust's SEO through the implementation of technical fixes and drafting keyword briefs.
- Assist in developing appropriate marketing messaging and collateral in support of agreed marketing plans, tactics and other activity.
- Monitor, track and report on results of digital activity across the Marketing team
- A relevant degree or marketing-specific qualification or equivalent experience
- Experience of email marketing through a mass emailing software.
- Knowledge of digital marketing activities, including SEO, PPC advertising, and email marketing.
- Understanding of different audiences and how to successfully engage with them.
- Knowledge of best practice in GDPR and data management.
- Strong administrative and reporting skills.
- Good working knowledge of Google Analytics, and ideally Google AdSense.
- A proactive approach with problem solving skills.
- Skilled in written communication – persuasive, accurate, concise approach and ability to follow brand tone of voice.
- Good teamwork and communication skills.
- Demonstrable experience of the Trust's core Values (brave, caring, curious, inclusive, vibrant).
- Competent user of Microsoft Office products.
- Ability to manage time efficiently and effectively in an environment of changing priorities.
Digital Marketing Executive - Edinburgh, United Kingdom - National Trust for Scotland
Description
Job Description
KEY RESPONSIBILITIES AND ACCOUNTABILITIES
Assist the Digital Marketing Manager to develop and deliver digital marketing plans and tactics meet Audience & Support objectives.
The current duties of this job do/ do not require a criminal records (Disclosure Scotland) check to be carried out.
REQUIRED QUALIFICATIONS, SKILLS, EXPERIENCE & KNOWLEDGE
Qualifications
Essential
Experience
Essential
DIMENSIONS AND SCOPE OF JOB
People Management
No line management responsibility.
Close working relationship with Audience & Support teams, property teams and other directorates.
Work with marketing agencies and external consultants as required.
Post holder will be in regular contact with a wide range of internal and external stakeholders.
Financial Management
None
Tools / equipment / systems
Microsoft Office systems including OneDrive, Teams, Excel
Email marketing automation platforms (training will be provided)
Google Analytics and AdSense platform
Meta ad platform
Affiliates software
SEO management software