Head of Marketing - Leeds, United Kingdom - Leeds Bradford Airport

Leeds Bradford Airport

Verified Company

Leeds, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Leeds Bradford Airport is one of the fastest growing regional airports in the UK, welcoming up to 4 million passengers through our doors every year.

We are committed to employing high quality people who are ambitious to succeed and support our exciting plans for the future, whilst delivering an outstanding service for our customers.

We understand that our employees are our most important asset when it comes to providing the best service possible to our customers.

We therefore operate with a
ONE TEAM mentality, to enable us to
DO THE RIGHT THING and ultimately
BE THE BEST in what we do.

To support the future growth of the airport, we are looking to recruit a strategic Head of Marketing to drive marketing activity across the entire business

Snapshot of the role:

This is a brand new role operating at a strategic level

Hold full accountability for all of LBA's marketing activity across the business, leading on brand, communications, content and channels
Deliver material gains in the awareness level of LBA, with a specific focus on growth in Top of Mind Awareness
Support the aviation team to demonstrably reduce surface leakage and grow awareness of LBA's airlines and destinations (growth in passenger numbers being the key metric)
To create, own and deliver LBA's marketing strategy across the entire business, to grow TOMA and passenger numbers
To lead the team responsible for all day to day marketing activity with the following direct reports;
Brand & Social Media Manager
Marketing Manager
Aviation Marketing Manager
Ownership of LBA's website and our broader web presence (this is currently managed by a third party)
Lead on LBA's digital agenda, driving a cultural change to 'digital first', step changing LBA's digital footprint
Ownership of the operating cost base for the area and of key supplier relationships at a senior level
Responsible for the maintenance of good governance and Health & Safety standards in the area
Supporting the wider commercial team in the overarching objective to grow LBA's total passenger number, increase aeronautical yields and increase nonaeronautical yields

What we are looking for:

A BA/BSc degree in Marketing, Business, or a related field is preferred, along with professional certifications in marketing. If you meet these qualifications and are eager to contribute to a dynamic team, we encourage you to apply

If you are passionate about strategic marketing and thrive in a proactive environment, we encourage you to apply

What we will offer in return: