- Collaborate and oversee all marketing & event programming activations for the venue in tandem with appointed communications agency - supporting brand awareness, loyalty, lead generation and revenue
- Act as brand guardian - overseeing all marketing outputs to ensure all comms are in line with brand guidelines
- Work with appointed agency to deliver captivating content from launch and beyond, serving all comms channels and supporting brand awareness, loyalty and storytelling
- Orchestrate event programming across the venue - spanning initial outreach to possible partners through to co-ordination & delivery alongside ops team and agency
- Oversee marketing budgets effectively
- Lead on local relationship building - taking a proactive approach to immersing oneself and Riverside East with key brands and opinion-formers in the immediate area
- Take a data-led approach to decisions, providing in-depth understanding of day-to-day performance across all social platforms
- Build positive working relationships & communication methods with key departments on-site
- Support the comprehensive launch strategy to position Riverside East as a distinctive and exciting brand.
- Build the database and win over hearts and minds in this business that will thrive when local and destination audiences are fully engaged.
- Craft and implement digital campaigns, optimizing SEO and SEM in collaboration with our digital agency.
- Work with agency to review and refine digital strategies and enhance user engagement.
- Cultivate and sustain relationships with local communities, businesses, and academic institutions, leveraging best practices in community engagement.
- Liaise with corporate events agencies and local businesses to create mutually beneficial booking opportunities.
- Develop lifestyle and hospitality industry relationships with influencers, promoters and relevant local contacts.
- Formulate strategies across all Riverside East operations, implementing revenue management best practices.
- Utilise CRM competencies for customer segmentation and targeted marketing to maximize revenue potential.
- Elevate restaurant reservations, applying customer experience best practices to enhance the booking process.
- Collaborate with booking partners and marketing agencies to curate an exceptional event portfolio, incorporating effective event marketing disciplines.
- Interface effectively with marketing agencies, ensuring cohesive strategies aligned with Riverside East's vision.
- Coordinate closely with a digital agency, applying project management competencies for efficient campaign execution.
- Engage with corporate events agencies, utilizing negotiation and partnership management best practices to enhance event planning and execution.
- Spearhead the creation of Riverside East's website, working with web development agencies to ensure an impactful online presence.
- Apply user experience and design competencies for an engaging and user-friendly website.
- To support B2B activity for Peppermint - primarily around social postings, blogs, website updates
- Showcase Peppermint's events and coordinating content through photography, video coordinating edits
- Tie-in posts with partner venues including Between the Bridges, Freight Island, Dreamland, JCA Amsterdam and more
- Represent and amplify Peppermint's core values: People, Planet and Innovation
- A strong understanding of brand strategy
- Knowledge of current digital marketing landscape, particularly around content marketing and social media
- Understanding of delivering to brand guidelines
- Passionate about marketing, and an eye for creativity and unique brand concepts
- Highly organised and a strong attention to detail
- Confident, calm, highly motivated, ambitious, flexible, conscientious and articulate
- Effective communicator - interacting between the venue team, customers, clients and marketing teams
- Diplomatic, helpful, clear thinking, and an effective delegator
- An ambassador for Riverside East, embracing our vision, mission and values
- Collaborative Approach: Work synergistically with the Site GM and external agencies, fostering a cohesive and results-oriented working relationship. Apply effective communication competencies to ensure alignment across all stakeholders.
- Exhibit an ambitious and dynamic approach, contributing to the energetic culture of Riverside East.
- Degree level qualification, or similar relevant
- Previous marketing & events experience (Minimum of 2/3 years preferably)
- Hospitality experience beneficial
- Keen interest and experience of social first video creation - especially TikTok or Reels (a plus)
Marketing Manager - London, United Kingdom - Compass Group UK & Ireland
Description
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Job Introduction
Riverside East: Marketing Manager
Location: Riverside East, Stratford, London (on-site)
Reports to: General Manager
Rate of Pay: £40,000 - £45,000 depending on experience
Full time
Job Role:
We are seeking a Marketing Manager to join our team, ahead of planned opening this Spring. The successful candidate will play an integral role, acting as the brand guardian for Riverside East - and all sub-brands within the venue, and the lead point of contact for all day-to-day marketing and programming related activities.
This is a fantastic opportunity for a self-starter with prior marketing and event co-ordination experience. You will support in driving overarching business objectives for the venue, through a combination of responsibilities.
Riverside East
Riverside East is part of Peppermint Events and sits at the heart of the London Olympic Park.
We seek a strategic professional with a proven record in hospitality marketing adept at collaborating with marketing agencies, digital partners, and corporate events agencies. This role includes working closely with the GM on the overall marketing strategy and spearheading the creation of Riverside East's communication strategy including overseeing website creation. In addition, you will support on some B2B activity direct for Peppermint, primarily around social content.
Who is Peppermint?
Peppermint provides high-performance festival bars and event solutions to the world's best entertainment businesses and consumer brands. Our core business is operating festival bars, event bars, festival brand activation and conjoined retail-led F & B solutions to the UK's best sports events, festivals and outdoor events.
Key Responsibilities
Strategic Launch:
Digital Campaign:
Community:
Revenue Growth Strategies:
Restaurant and Event Bookings Excellence:
Agency Collaboration:
Website Creation:
Peppermint
Key Knowledge & Skills
Qualifications and experience