Planning Executive - London, United Kingdom - Wavemaker

Wavemaker
Wavemaker
Verified Company
London, United Kingdom

1 week ago

Tom O´Connor

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Tom O´Connor

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Description

Planning Executive

About the role:

The planning team are the guardians of creating industry leading, unrivalled work at Wavemaker.

We are the central conduits to all specialists, striving to push boundaries and have a positive impact on consumers and brand.


Wavemaker UK is looking for a
Planning Executive to join our growing planning team, to support the planning team and give your career a flying start in the media industry.


In this role, you will:


Media planning craft:


  • Develop a baseline of media planning knowledge across channels.
  • Learn about DE+I planning and carbon conscious media.
  • Learn and use media systems and tools including, but limited to, TGI, Pathmatics, Wavemaker Architect, AdIntel, etc.
  • Run and analyse reports including competitive, audience insights, etc.
  • Need an inquisitive and curious mindset, wanting to understand and learn more about media planning.
  • Build your own knowledge by staying on top of the latest trends and news impacting the media industry.

Campaign management:


  • Learn the fundamentals of effective campaign management including updating schematics, providing media plans to clients, chasing creative, etc.
  • Assist with financial processes e.g. PO trackers, bookings, reconciliations, queries.
  • Work closely with activation teams to deliver responses and tactical plans.

Effective communication:


  • Update internal and external status reports.
  • Coordinate the regular meetings with the client and creative agency and collation of documents for those meetings.
  • Work with your line manager to your objectives and goals in line with your role and agency vision.

Core skills:


Practice Area Knowledge
_-_
_ _Fundamental**- Have a basic understanding and competence in MS Office - PowerPoint and Excel in particular.

  • Develops an awareness and curiosity about media and marketing industry including trends and challenges or concepts.
  • Researches wider industry and shows ability to summarise information into findings to be shared.
  • Can run simple tasks independently and either present to clients direct or package for wider team.
**Problem Solving
- Fundamental

  • Asks questions and performs routine or basic analysis to define problems.
  • Generates some solutions in own area of work and suggests additional sources of information to further investigate problems.
  • Seeks a variety of perspectives and inputs and probes for more information to fully understand the problem and wider impact.
  • Provides communication support for troubleshooting issues internally and externally with third parties.
  • Can run simple tasks independently and either present to clients direct or package for wider team.

Stakeholder Relationships - Fundamental**- Has a good understanding of how the agency operates and works with their clients.

  • Knows about the client's business and who the key decision makers are there.
  • Has good understanding of agency and client and their business goals and challenges.
  • Builds a working knowledge of market trends effecting the client (and agency).
  • Responds to stakeholder requests in an accurate, timely and professional manner and seeks to have a good understanding of client needs and challenges.
**Effective Communication
- Fundamental

  • Seeks relevant information to ensure own understanding of complex information.
  • Assists team members in the creation of routine communication materials (e.g., policies & procedures, guidelines, presentations, messages).
  • Provides accurate information and learns how to simplify complex information.
  • Adapts communication style and method to the audience.
**Campaign Management
- Fundamental

  • Learns and demonstrates a concern for what is expected regarding accuracy and thoroughness, so that sufficiently detailed information is logged correctly.
  • Manages the implementation of campaigns, including compliant approvals and finance. E.g PO and creative trackers
  • Delivers accurate reports with basic insights.
  • Assesses the relative importance of tasks and activities assigned.
  • Applies judgment to make tradeoffs on time when faced with competing demands.
  • Demonstrates ability to manage several tasks and meet deliverables with mínimal error.
  • Is responsible for status sheets.
**Compelling storytelling
- Fundamental

  • Demonstrates curiosity and asks questions to understand the purpose of different sources in story development and how to build a story.
  • Starts to adapt communication style and method to the audience.
**Ideas Creation
- Fundamental

  • Demonstrates curiosity by asking questions around communication frameworks, plans, approaches, trends and innovations.
  • Demonstrates willingness to input into new projects and ideation sessions.
**Comms Planning
- Fundamental

  • Assists in the development of communications frameworks and cross media strategy.
  • Supports with data reporting, audience intelligence and production of client facing presentations. E.g

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