Digital Marketing Manager - Leicester, United Kingdom - Intelligent People

Description

Job Description

The Contract Digital Marketing Manager / Interim Paid Social Manager / PPC Manager is with a small but growing B2C services business based in Leicestershire, which needs a generalist digital marketing consultant to work across customer acquisition activities, being very hands on and taking full ownership for tasks.

They're a B2C education related organisation targeting young adults in the UK and globally, especially China and India.

The Contract Digital Marketing Manager / Interim Paid Social Manager / PPC Manager is a 3 month contract and is Outside IR35. The role is mostly remote with a small amount of time in their Leicestershire offices, likely one day per week.

The Contract Digital Marketing Manager / Interim Paid Social Manager / PPC Manage will

• Work across a number of areas, digital channels and campaigns as required.
• Produce social media content and creatives, building on brand messages that connect with consumers.
• Manage and optimise paid social campaigns, especially on Instagram.
• Build and run online campaigns, including content marketing and PPC/paid marketing campaigns.
• Use Google Analytics to analyse web traffic and consumer behaviour.
• Optimise landing pages to increase conversion rates.

Candidates for the Contract Digital Marketing Manager / Interim Paid Social Manager / PPC Manage role must have:

• Good digital marketing experience, ideally in a small environment/team where you have lots of responsibility and a broad role scope.
• Experience managing and optimising paid social campaigns.
• Good analysis experience using Google Analytics.
• Comfort being very hands on, writing ad copy and building creatives.
• Good project management experience.
• Excellent communication skills.