Marketing Manager - London, United Kingdom - Blink
Description
Job Description
Marketing Manager
London/Hybrid
Blink Payment is here to shake things up. Our widely-acclaimed online portal and UK-based team are the power behind the payment platform revolution.
At Blink Payment, we continuously 'explore the possible' by constantly challenging convention, innovating and utilising the latest technology. We want to make keeping track of payments and getting paid as easy as possible for our clients.
We're here to help businesses overcome these core problems:
Keeping track
Struggling to keep track of all payments doesn't have to be a thing.
Reducing risk
Exposure to risk is part of the card payments landscape, but effective measures can be taken.
One simple platform
The time and inconvenience of using several payment interfaces are challenging. Blink is an all-in-one solution.
Removing barriers
If only one or two people understand your existing payment systems, your business is vulnerable.
Boosting efficiency
Chasing customers for payments is costing businesses time and money and can lead to cash flow issues.
Customer convenience
Today's business customers deserve a better, more flexible customer experience. Blink Payment gives them the convenience they're after.
Being able to run everything from one platform should feel smart and savvy. While getting paid should be quick, easy and secure for all types of businesses. We provide a unified flow, facilitating multiple payment options, in-depth reporting, customisation and account management in one platform.
Check out our website:
Our Core Values:
Bring a positive vibe
Stay switched on
Be a problem solver
Nothing is too much
Salary: £45,000 - £50,000
Hours: Fulltime: 09:00 – 5:30 Monday to Thursday and 09:00 – 3:30 Fridays
About the role:
Reporting to the Head of Marketing – Operations, our Marketing Manager will manage marketing operations activity, ensuring that our projects are delivered fully and in a timely manner.
• It's critical that our website is managed and kept up to date to the highest standards. (Most Marketing leads come through enquiry/demo request forms on the site, after all).
• We manage our website using Webflow CMS and you'll use that to keep our web content current and interesting, whilst minimising site errors and ensuring a great UX.
• Our SEO must always be optimized and that's an ongoing responsibility of this role. In some cases, you may work on the tagging yourself, but in majority this will be having sight of what we're trying to achieve with SEO, through the clear documentation of search terms, and then working with the web agency, to implement it and keep it up to date.
• You'll ensure that we achieve ranking and traffic targets, as set out in the 24-25 Marketing Plan.
• Own and develop content, such as industry case studies, articles, blogs and website copy. You'll manage external copywriters to achieve this, vetting their work and also writing content as required too, ensuring deadlines are hit.
• Run our marketing automation activity – helping the Head of Marketing Operations to put in place email marketing cadence and nurture track, running through Marketing Cloud (extracting data from Sales Force).
• Support the development of Product Marketing, including high quality collateral like User Guides and also campaigns.
• Manage our marketing automation and Mar-Tech, ensuring that we are maximizing its application including but not limited to: Marketing Cloud, Google Analytics, Hootsuite, Sales Force (marketing use of).
• The role will report on 'all things marketing' including through an ROI dashboard, weekly lead data and analytics of other marketing activity, such as social and content, using tools such as Hootsuite.
• All such other marketing activity, as is required by the Head of Marketing, Operations.
Experience required:
• Minimum of 5 years B2B marketing experience.
• Payments and/or services marketing experience preferred, though B2B services experience is essential.
• Must be able to demonstrate considerable experience in marketing project management including:
Experience managing websites. To include CMS experience, ideally Webflow.
Good experience of marketing automation, ideally Marketing Cloud.
Good understanding of marketing tech stack, such as Google Analytics, Adobe Creative Cloud and Hootsuite.
Substantial experience developing high quality marketing content, such as case studies and collateral.
• Experience working with marketing suppliers.
• Relevant degree or Chartered Institute of Marketing qualification essential.