SEO & Marketing Content Writer - London, United Kingdom - QiH Group

Description

Our Company:
QiH is a global digital marketing group specialising in the iGaming sector, operating across various international markets.

Our companies include Digital Adventures, a suite of aggregator brands which provide traffic to leading iGaming operators; Wizard Interactive, an affiliate partner for top US online casinos; and Tau Marketing Services, which offers three consumer-focused casino brands through the Aspire network.

We specialise in multi-channel marketing.

Thanks to our Affiliate, Paid Media, SEO, Retention, and Data and Analytics teams, we are successful across several areas in a highly competitive industry.

Data is at the core of what we do at QiH, but our people are at the heart of our success The QiH SEO team is growing We are looking for a strategic and experienced Content Writer to join our team in London to play a pivotal role in driving organic growth and enhancing our online visibility within the highly competitive iGaming sector.

The role comes with responsibility for all SEO sites. This role will also lead a team of content writers and collaborate closely with marketing, creative and operational teams.

As the company and the SEO team grow, we're looking for someone comfortable operating at a strategic level while also rolling up their sleeves to get into the execution details.

Developing and implementing the content strategy for a portfolio of websites in highly competitive verticals to increase organic search visibility, drive traffic and improve user engagement.

Oversee the creation, optimisation, and publication of high-quality, SEO-friendly content, including hands-on writing, proofreading, and publishing of informational and news-oriented articles.

Manage content brief process along with the structure and outline of pages.

Lead and mentor a team of content writers to ensure consistent, high-quality work and on-time content delivery against deadlines.

Conduct fact-checking and ensure that all information presented in the content is accurate, reliable, and supported by credible sources.

Conduct thorough keyword analysis, competitor research, and content gap analysis to identify new opportunities to incorporate into content plans.

Optimising pages and content to improve the sites' E-E-A-T.

3+ years of proven content writing experience within the online iGaming/Sports/Gaming industry.
~ Knowledge of Google algorithms and their impact on link-building strategy and initiatives.
~ Excellent Excel skills and knowledge of Google Products suite (especially Google Sheets).
~ Excellent writing and editing skills in English.
~ Experience with optimising AI-generated content.
~ Proficiency with SEO to the extent that allows for perfect content optimisation.
~ Strong mentoring skills, especially when working with juniors.
Competitive Basic Salary + Bonus.
Hybrid working, 3 days in the office.
Private Health Care.
Happy Hour & Team events, including an international annual conference.
Ongoing training, development, and certifications.
Soft skills training with a professional consulting company.
International travel opportunities.