- Lead the formulation and execution of visionary web strategies for , backed by data and testing, ensuring alignment with organizational objectives and customer needs.
- Derive the data strategy, web audits, and analysis decision-making process, working closely with Lifecycle marketing and Marketing Operations to drive the research, analysis and conversion optimization strategies based on data analysis
- Drive data-informed web optimizations and journey mapping tied to Snyk's overall business objectives, using data to maximize the impact from and all marketing web properties
- Conduct and oversee comprehensive user research, AB testing, and usability studies, translating intricate insights into actionable digital experience enhancements, working closely with the Lifecycle team to execute AB, UX, and other testing optimizations
- Drive the organic conversion strategy for , working closely with the SEO Manager, DevRel, and PM on content strategy tied to SEO KPIs
- Develop advanced user personas, sophisticated journey maps, and innovative experience maps, focusing on highlighting the nuances of user interactions on
- Provide global web compliance and privacy management for and all marketing domains
- Liaise with organizations to support other non-marketing web properties, ensuring that use best practices and learnings from testing and optimizations
- Work closely with the marketing operations team to ensure the third-party tools, GTM tracking/tagging, are implemented to ensure web KPIs are traceable
- 5+ years of experience in web strategy with a strong analytical background.
- Minimum of 2 years in a leadership role, preferably as leading a team of 3+.
- In-depth knowledge of various web analytics suites, data visualizations, and marketing technologies (GA4, Looker, SFDC)
- Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
- Excellent communication and interpersonal skills for effective engagement with technical and non-technical stakeholders.
- Experience in budget management, procurement, and resource allocation.
- Passion for mentoring and developing web talent.
- Familiarity with the developer and/or security world.
- Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
- Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
- Health benefits, employee assistance plans, and annual wellness allowance
- Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances
Senior Manager, Web Strategy - London, United Kingdom - Snyk
Description
Every day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced "sneak") comes in. Snyk is a developer security platform that makes it easy for development teams to find, prioritize, and fix security vulnerabilities in code, dependencies, containers, and cloud infrastructure — and do it all right from the start. Snyk is on a mission to make the world a more secure place by empowering developers to develop fast and stay secure.
Joining Snyk means embracing our core values: One Team, Care Deeply, Customer Centric, and Forward Thinking. As a member of our team, you'll have the opportunity to thrive in a dynamic environment where fostering collaboration, leading with empathy, driving business impact, and inspiring trust are at the heart of everything we do.
Our Opportunity
We're looking for a Senior Manager, Web Strategy, who has hands-on experience in building and leading transformations of B2B SaaS websites through strategy, optimizations, and user journey mapping. Along with understanding how to create, maintain, and iterate modern B2B SaaS websites, you'll also know how to relate that to other areas of business (marketing campaigns, product, IT/Legal, etc.) to create a cohesive experience for prospects and customers, driving revenue from web properties.
The Senior Manager, Web Strategy plays a leadership and strategy role within marketing to drive company growth and optimize our web experience for prospects and customers. Additionally, you'd lead a team of web developers, and SEO managers, working with design, product marketing, legal, and demand marketing. You'll help translate business needs into curated user journeys on and other marketing properties. This role requires a visionary leader who inspires and leads cross-functional teams to deliver on Snyk's promises and objectives.
You'll Spend Your Time:
What You'll Need:
We'd be lucky if you'd have:
#LI-SK2
We care deeply about the warm, inclusive environment we've created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you're the right person, do apply anyway
About Snyk
Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.
Benefits & Programs
Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.