Healthcare Marketing Intern - London, United Kingdom - Greenwich PCN Alliance

    Greenwich PCN Alliance
    Greenwich PCN Alliance London, United Kingdom

    3 weeks ago

    Default job background
    Voluntary
    Description

    Job summary

    Are you passionate about the intersection of healthcare & marketing?Do you have a knack for creating content that resonates with diverseaudiences? Are you interested in kick-starting your marketing career?If so, we invite you to join our team as a Healthcare MarketingIntern. We're looking for a talented & creative individual to join our teamto positively impact the marketing arm of our opportunity allows you to gain hands-on experience in thehealthcare industry while contributing to the development & execution ofinnovative marketing strategies. You'll be a vital part of the Primary Careworkforce, helping us deliver our business strategy through targeted andeffective communications to support the holistic agenda of a Healthcare Marketing Intern, you'll have the chance to collaboratewith professionals in the field, expand your skill set & make a meaningfulimpact on the promotion of Primary Care staff &services. If you're acreative & driven individual with a keen interest in healthcare marketing, wewelcome you to apply & be part of our mission to enhance healthcare communication & desire is to find a successful applicant that is caring, dedicated,reliable & person-focused & enjoys working with a wide range of people. They will be motivated & proactive with a flexible attitude, keen to work & learn as part of a team,whilst committed to providing people, their families & carers with highquality communication.

    Main duties of the job

    Work primarily in the Managementteam supporting our operational areas, assisting in responding to marketingenquiries and supporting in marketing and advertising promotional activitiesvia all communication channels.

    Workrwith the relevant PCN Administrator and Business Manager as needed to schedulesocial media posts, gather content and format external stakeholder newslette

    Maintain a database of mediaenquiries and journalist contact information relevant to the scope of thecompany

    Update relevant content for thePCN practice teams on their local website

    Create and edit videos andphotographs of events to be used across all internal and externalcommunications channels to promote the positive work of GPA and build ourreputation as the delivery partner of choice for Primary Care in the borough.

    Produce weekly media scanningreports for the Management Team and other media monitoring reports as required

    Work with the Business Manager asrequired to help update the website.

    Work with therelevant PCN Administrator and Business Manager where needed to develop contentincluding graphics, video, audio, campaigns and initiatives.

    About us

    Greenwich PCN Alliance is formed of 4 Primary Care Networks (PCN) across Greenwich. Blackheath & Charlton PCN, Eltham PCN, Heritage PCN and Unity PCN. We are looking for a Healthcare Marketing Intern to join the management team of GPA. At GPA, we are committed to the development of ARRS roles and have established teams in each PCN, each of these supported by the management team within Greenwich PCN Alliance.

    Job description

    Job responsibilities

    Are you passionate about the intersection of healthcare and marketing?Do you have a knack for creating compelling content that resonates with diverseaudiences? Are you interested in kick-starting your marketing career?

    If so, we invite you to join our dynamic team as a Healthcare MarketingIntern. We're looking for a talented and creative individual to join our teamto positively impact the marketing arm of our organisation.

    Primary Responsibilities

    Work primarily in the Managementteam supporting our operational areas, assisting in responding to marketingenquiries and supporting in marketing and advertising promotional activitiesvia all communication channels

    Work with the relevant PCNAdministrator and Business Manager as needed to schedule social media posts,gather content and format external stakeholder newsletters.

    Maintain a database of mediaenquiries and journalist contact information relevant to the scope of thecompany.

    Update relevant content for thePCN practice teams on their local websites.

    Create and edit videos andphotographs of events to be used across all internal and externalcommunications channels to promote the positive work of GPA and build ourreputation as the delivery partner of choice for Primary Care in the borough.

    Produce weekly media scanningreports for the Management Team and other media monitoring reports as required.

    Work with the Business Manager asrequired to help update the website.

    Work with therelevant PCN Administrator and Business Manager where needed to develop contentincluding graphics, video, audio, campaigns and initiatives.

    Key Tasks

    1.Providing marketing support for GPA and the PCNs

    - Workingwith the Management team, SEL ICB, and other external organisations to sourcecontent for our corporate staff newsletter and our other internalcommunications channels.

    -Workingwith the relevant PCN Administrator as needed to schedule social media posts,gather content and format of internal and external stakeholder newsletters andprovide support for behaviour change campaigns.

    Workingwith the Management Team to develop the promotion and advertising of staffsurveys, and PCN-specific and company event

    Providesupport for exhibitions and conference including organising attendance,managing suppliers and ensuring the relevant marketing collateral is in place

    Maintainingrelevant contact information for the Management team on a database for futuremarketing us

    Helpingto maintain a database of media enquiries and journalist contact information.

    Workingwith the relevant PCN Administrator and PCN Digital and Transformation Leads toupdate relevant content for PCNs and GPA on practice websites

    Creatingand editing videos and photographs of events to be used across all internal andexternal communications channels to promote the positive work of GPA and buildour reputation as the delivery partner of choice for Primary Care within theborough

    -Producinga bi-weekly media scanning report for the Business Manager and Board membersand other media monitoring reports as required

    Workingwith the relevant PCN Administrator as required to help update the website.

    Workingwith the relevant PCN Administrator to develop content including graphics,video, audio, podcasts for internal and external projects, campaigns andinitiatives.

    2. Professional Development

    - Work with the Business Manager for advice and support

    Undertake continual personal and professional development, taking on an active part in reviewing and developing the role and responsibilities and provide evidence of learning activity as required.

    Adhere to organisational policies and procedures, including confidentiality, safeguarding, lone working, information governance, equality, diversity and inclusion training and health and safety.

    3. Miscellaneous

    Establish strong working relationships with PCNs and work collaboratively with other clinicians and non-clinicians, supporting each other and respecting each other's views.

    - Act as a champion for communication for GPA and on behalf of PCN's.

    Demonstrate a flexible attitude and be prepared to carry out other duties as may be reasonably required from time to time within the general character of the post or level of responsibility of the role, ensuring that work is delivered in a timely and effective manner.

    Identify opportunities and gaps in the marketing arm of the company and provide feedback to continually improve and contribute to business planning.

    Work in accordance with the company's policies and procedures.

    Contribute to the wider aims and objectives of the PCN to improve and support primary care

    Person Specification

    Experience

    Essential

  • Experience of using common social media channels for content creation, promotion and/or marketing LinkedIn, Facebook, Instagram, Twitter, TikTok etc.
  • Experience of creating content and design materials to support communications campaigns.
  • Experience developing engaging, targeted content and messages suitable for use across a range of digital channels.
  • Desirable

  • Experience of working directly in a marketing intern/ marketing assistant, or any other related role (in a paid or voluntary capacity).
  • Experience of working in health, social care and other support roles in direct contact with people, families or carers (in a paid or voluntary capacity)
  • Experience of working within multiprofessional team environments.
  • Other Requirements

    Essential

  • Disclosure Barring Service (DBS) check
  • Occupational Health Clearance
  • Skills and Knowledge

    Essential

  • Strong team player, regularly undertaking activities to engage all colleagues and committed to an ethos of continuous improvement.
  • A positive outlook and attitude, acting with passion, enthusiasm and commitment.
  • Commitment to personal development and keen to pursue a career in communications.
  • Strong organisational skills, including planning, prioritising, time management and record keeping.
  • Ability to recognise and work within limits of competence and seek advice when needed.
  • Desirable

  • Understanding of the wider determinants of health, including social, economic and environmental factors and their impact on communities, individuals, their families and carers.
  • Knowledge of how the NHS works, including primary care and PCNs.
  • Skills

    Essential

  • Excellent communication skills (written and oral)
  • Strong IT skills
  • Competent in the use of Office and Outlook
  • Effective time management (planning and organising)
  • Ability to work as a team member and autonomously
  • Good interpersonal skills
  • Problem solving and analytical skills
  • Desirable

  • EMIS/SystmOne/Vision user skills
  • Qualifications

    Essential

  • Minimum Grade C or above Maths and English.
  • Education to NVQ Level 3 or A Level equivalent in Marketing, or any other related subject - advanced level or equivalent qualifications or working towards.
  • Proficient in MS Office and web-based services.
  • Desirable

  • Degree in Marketing, or any other related subject.
  • Personal Qualities

    Essential

  • Polite and confident
  • Flexible and cooperative
  • Motivated, forward thinker
  • Problem solver with the ability to process information accurately and effectively, interpreting data as required
  • High levels of integrity and loyalty
  • Sensitive and empathetic in distressing situations
  • Ability to work under pressure/in stressful situations
  • Effectively able to communicate and understand the needs of the patient
  • Commitment to ongoing professional development
  • Effectively utilise resources
  • Punctual and committed to supporting the team effort
  • Ability to communicate with sensitivity to all backgrounds and communities, respecting lifestyles and diversity
  • Ability to support people in a way that inspires trust and confidence, motivating others to reach their potential
  • Ability to communicate effectively, both verbally and in writing, with people, their families, carers, community groups, partner agencies and stakeholders
  • Ability to identify risk and assess / manage risk when working with individuals
  • Ability to maintain effective working relationships and to promote collaborative practice with all colleagues
  • Ability to demonstrate personal accountability, emotional resilience and work well under pressure
  • Ability to organise, plan and prioritise on own initiative, including when under pressure and meeting deadlines
  • High level of written and verbal communication skills
  • Ability to work flexibly and enthusiastically within a team or on own initiative
  • Knowledge of, and ability to work to policies and procedures, including confidentiality, safeguarding, lone working, information governance, and health and safety