Marketing Communications Executive - Dartford, United Kingdom - Kingsgate Recruitment Ltd

Kingsgate Recruitment Ltd
Kingsgate Recruitment Ltd
Verified Company
Dartford, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

beBee Recruiter
Description
My client is looking for a Marketing Communications Executive

To effectively support promotional and marketing strategies and tactics, ensuring MEDITE SMARTPLY's campaigns deliver competitive advantage for the company. To be a member of the internal team to deliver long term marketing advantage for MEDITE SMARTPLY.


Purpose of the Role

  • Support the roll out of media plans and activities with the relevant trade and industry press in line with overall campaign objectives
  • Liaise with marketing, advertising, PR and design agencies to create and deliver promotional materials / literature aligned to strategy, on budget and on time
  • Development of digital content (primary or supporting) in line with overall campaign objectives
  • Roll out promotional programmes to underpin tactical initiatives in line with campaign objectives and measurement tools
  • Assist with the provision of market and customer insight that will help inform the business how to develop its processes
  • Support tactical 'push' plans in collaboration with our sales teams
  • Work with customers to strengthen MEDITE SMARTPLY's campaigns within the wider market in line with marketing objectives and campaign material available
  • Liaise with trade bodies & associations to ensure compliance
  • Ensure that membership of trade bodies & associations is maximised and evaluated through all relevant channels
  • Support product propositions which help build our 'pull' strategy through a specification led approach
  • Liaise with product management to contribute to the implementation of new product introductions
  • Lead generation and evaluation of marketing campaigns including subscription activities
  • Creative contributions aligned to executing strategy & tactics

Skills Requirements

  • Bachelor (Honours) Degree and/or sales & marketing experience in the B2B sector (Construction a benefit)
  • Excellent understanding of digital marketing concepts
  • 1yr 3yr experienced or a graduate
  • Skills and experience in creative writing content
  • Skilled in PowerPoint, Word and Excel
  • Online and database skills
  • Excellent communication (both written and oral), organisational and interpersonal skills required
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