Digital Marketing Manager, B2B - London, United Kingdom - Belmond

Description

As Digital Marketing manager, B2B, at Belmond, you will play a pivotal role in driving our company's B2B marketing efforts to new heights. You will be the catalyst behind establishing our global digital presence, ensuring seamless alignment with our brand messaging, calendar, and commercial objectives. With your expertise in innovative and cutting-edge digital strategies, you will unlock the full potential of our B2B marketing, fueling exponential growth and propelling our brand to even greater success.

Join Belmond and be part of a legacy of luxury. This is your moment

Primary responsibilities include:

• Develop and execute digital marketing and e-commerce strategies targeted at the B2B audience.
• Analyse web traffic, user behaviour, and optimize webpages to maximize revenue generation.
• Build and nurture a strong B2B social media community, particularly on LinkedIn.
• Create compelling B2B copy for travel professionals to effectively communicate our offerings.
• Implement and manage a calendar of B2B campaigns and content across all channels.
• Monitor and report on digital activities and key performance indicators (KPIs).
• Efficiently manage allocated marketing budgets to achieve desired outcomes.
• Provide mentorship and guidance to the Digital Marketing Executive.
• Identify opportunities to improve marketing processes and enhance results.
• Collaborate closely with internal stakeholders to achieve business objectives.

Requirements

What you Bring:

• Bachelor's degree, ideally in Digital Marketing or a related field.
• Minimum 3 years of experience in digital marketing with a focus on B2B marketing, preferably within the luxury hospitality industry.
• Strong project management abilities with a proven track record of delivering successful projects.
• Proficiency in web optimization and development to enhance online presence.
• Demonstrated ability to develop effective customer journeys.
• Experience in Customer Relationship Management (CRM) systems and a solid understanding of customer data management.
• Proven expertise in managing budgets effectively.
• Previous experience in people management.
• Creative expertise and content development skills, including exceptional writing, editing, and content strategy.
• Proficiency in Photoshop and Microsoft Suite (Word, Excel, PowerPoint) to create visually appealing content.
• Knowledge and hands-on experience with Content Management Systems (CMS), HTML, and email marketing systems.
• A strong focus on commercial goals and results, with a track record of achieving targets.
• Knowledge of Salesforce Marketing Cloud and/or Responsys and/or CoreMedia will be highly desirable.

Benefits

What We Offer:

At Belmond, we pride ourselves on fostering a culture built on kindness, active listening, and genuine connections with our colleagues and guests. We offer a comprehensive range of compensation, perks and benefits including:

• Competitive salaries and health insurance plans
• Complimentary and preferred rate experiences at our iconic destinations
• Wellness programs

We strive to create an environment where our employees can thrive both personally and professionally. With a commitment to your ongoing development, you'll have the opportunity to learn and grow alongside some of the most talented individuals in the industry. Join us and be part of creating unforgettable moments for our guests, communities and each other.

This is your moment. Apply today

What you should know when applying...

• the role is generally able to benefit from our current hybrid working policy where team members are expected to attend the office on their Team Day plus two additional days (i.e. 3 days per week in the office and 2 days remotely).
• it is expected that the application deadline will be 26 April 2024. However, an early application is encouraged as the position may close sooner if a large volume of applications is received.

The Belmond & LVMH Family

The Belmond global collection of iconic hotels, trains and river cruises is proud to be part of LVMH, all creating exceptional experiences worldwide. When you join Belmond, you join a global family of history-rich hotels and breathtaking destinations, where our employees are at the heart of the Belmond experience.

Please note that to streamline our application process and ensure all submissions are efficiently managed, we kindly request that all candidates submit their applications through our designated recruitment platform. Thank you for your cooperation and understanding as we work to facilitate a smooth and organized recruitment process.