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- Contemporary, pragmatic and hands-on approach to analytics with an emphasis on analysis of high-level strategic datasets, category cross-sectional analysis, marketing mix modelling using statistical and machine learning techniques for business problem solving, delivering robust insights brought to life in easy to understand charts, visuals and stories
- Responsible for project management, setting project milestones, leading and delivering projects to deadlines
- Overseeing extraction and validation of data across all the various data stores for the purpose of discovery, analysis and modelling
- The dissemination of the analysis results to both technical and non-technical audiences, presentations, scenario planning tools, key infographics
- High level knowledge of many statistical techniques
- Python and/or R skills
- Results report writing, Interpretation and delivery skills
- Robyn package on R
- R shiny
- Power BI including AI components
- SQL
Strategic Analytics Director - London, United Kingdom - Omnicom Media Group
Description
Strategic Analytics Director
We are in need of a Strategic Analytics Director to join the OmniGOV Communications Intelligence team with relevant experience in commercial strategic marketing analytics working with brands and businesses
Responsibilities include:
Key skills required:
Bonus skills: