- Facilitate improvements in conversion rate across all the digital channels.
- Maximise data to drive improvements to customer & commercial KPIs.
- Develop and implement a conversion roadmap to achieve these goals.
- Implement & influence a conversion optimisation roadmap across all digital channels to maximise performance.
- Drive a test and learn programme using appropriate testing tools to ensure measurable results.
- Analyse and work with digital marketing colleagues to optimise marketing channel conversion.
- Utilise/facilitate a comprehensive customer research programme (usability labs, on-site surveys, post purchase experience surveys) to drive hypotheses into the experimentation roadmap.
- Utilise (& influence) a comprehensive suite of reports detailing operational & customer KPIs.
- Continuously review & enhance the insight/analytics around digital channel performance.
- Manage and develop customer segmentations from the customer data and insight that we have. Use these to enable more effective multi-channel marketing and targeting.
- Develop strong relationships with suppliers and partners to ensure effective delivery of services to the business and department. Work quickly to resolve any issues before they impact upon performance.
- Identify, manage and mitigate risks to multi-channel performance. Ensure that potential risks to service, sales and profits are quickly identified and mitigation plans put in place before they impact upon business performance.
- Take line management duties for the specialist roles in the team, providing guidance and mentorship for those looking to execute the broader roadmap
- Leadership and Supervising
- Working with People
- Relating and Networking
- Presenting and Communicating Information
- Applying Expertise and Technology
- Formulating Strategies and Concepts
- Planning and Organising
- Experience optimising the day to day performance of Conversion Optimisation teams
- Thorough understanding of CRO processes and practices, and end to end experimentation strategy
- Ability to showcase a portfolio of results, proven processes and best in class experimentation
- Proficiency with analytical tools and quantitative testing platforms
- Ability to delegate effectively to ensure CRO deliverables are provided in a timely manner
CRO Manager - Bury, United Kingdom - JD Sports
Description
Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with over 60,000 colleagues and over 3,400 stores across several retail fascias in over 30 markets around the world.
JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.
We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.
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