Marketing Officer - Leicestershire, United Kingdom - Macildowie Recruitment and Retention

Macildowie Recruitment and Retention

Verified Company

Leicestershire, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Macildowie are working with an established Education provider based in Leicestershire who are looking to recruit a Digital Marketing Officer on a 12 Month Fixed Term Contract.

The Marketing Officer will lead on the delivery of marketing plans for the Apprenticeships, Employer Engagement and Online & Distance Learning provision for the College group.

They will work with key departments to understand their requirements and agreeto a full written brief, specification, and objectives.

Working with the Marketing Manager and Team Leader, the postholder will detail promotion, campaigns and communication required to deliver the team KPI's on time and to budget.

About the role:

Contribute to the delivery of the College's marketing strategy in line with department objectives
To work with the Adult Team Leader to develop, plan and deliver advertising and marketing campaigns for core markets on time and in budget, evaluating success against KPI's and targets set
Work with the Business Engagement and Online & Distance Learning Teams to promote our online and distance learning course portfolio, as well as our apprenticeships provision, and funded and fullcost training offer
Write and produce online/offline marketing materials (publications, leaflets, presentations, animation and digital assets etc) for course areas, liaising with the relevant departmental staff to update content as necessary and with external design agenciesfor production
Lead on the development of employer, student, and alumni case studies for market areas
To develop and deliver emarketing communication plans for market areas to support conversion and keep warm activity
Plan, deliver and evaluate of a portfolio of events for your market areas, including breakfast meetings, conferences and exhibitions, recruitment events and webinars, ensuring prompt followup of all event leads
Refresh and update web content and course information for markets on the College website and associated partner websites
Contribute to the department Social Content Calendar ensuring that markets are wellrepresented on our Social Media Channels
Support the Digital Team with digital marketing campaigns for market areas as required
Assist with College wide events including Awards Ceremonies, Open Events, School Events, Taster Days etc
Support the wider team with a range of marketing activity as required, including but not limited to events support, coursespecific campaigns, creation of print assets, PR, Photography and Film opportunities etc
To support the Marketing Manager and Team leader with the delivery of the College's corporate relations activities as required
Degree in Marketing or an equivalent professional qualification, or demonstrable experience in a similar role
CIM qualification (has or is working towards)
Experience of planning and delivering successful marketing campaigns, preferably for employer and/or education marketing
Experience of website content production
Experience of working with external agencies and partners effectively
Good attention to detail, copywriting, and proofreading skills
Ability to work with multiple departments, manage multiple projects and workload, using initiative to make decisions