Marketing & Campaigns Executive - Manchester, United Kingdom - Proact UK

Description

This is a 12 month full time contract role to cover Maternity Leave.

At Proact, we're a pan European data management specialist with a focus on unlocking the power of data through strategy, storage, connectivity, and security.

But that's only part of our story.

We're also here to break the mould. To stake new ground. To do things differently.

And we've created a fast-paced, people-first working environment with a focus on innovation, learning and career development that encourages you to do just that.

Here, you can bring your whole self to work as you'll be part of a truly diverse organisation, working with both local and national customers.

You can act with integrity, act with commitment, and act with excellence in mind. And you can embrace change, seek out new challenges, and learn by doing. All as part of a team with a shared sense of direction. One that's enabling innovation, accelerating growth, and disrupting entire industries.

This is what it means to #BeAProactivist.


Duties & Responsibilities:


Direct responsibilities:


Content and copywriting

• In collaboration with colleagues, create regular thoughtleadership content to help drive lead generation as part of campaigns and standalone content, including written, video, infographics and more (with assistance from external partners / colleagues)
• Manage a content calendar
• The ability to make the complex simple. Being able to understand and digest information provided by colleagues and transform it into compelling content centred around customer challenges.

Case Studies, Press Releases & Video production

• Produce and deliver case studies and press releases in collaboration with colleagues and external partners
• Manage our case study and press release production to ensure new assets are released on a regular basis.
• Liaise with external partners to deliver video content

Campaign Management

• In collaboration with external partners and the wider marketing and sales teams, create, manage, deliver and report on lead generation campaigns to newlogo prospects and existing customers.
• Liaise with and manage external marketing agencies
• Liaise with sales teams throughout the business to execute campaigns
• Produce campaign copy and manage the production of campaign assets
• Monitor and report on results
• Demonstrate an agile attitude to campaign monitoring, suggesting changes where required to deliver results.

Event
Management
and
Support

• Coordinate and execute external/publicfacing events (virtual & inperson) for brand awareness, lead generation, and business development. Attend and support events where applicable.

Sales & vertical alignment

• Work closely with an aligned sales team to create a strong salesmarketing relationship
• Lead on marketing initiatives for your aligned sales team and verticals
• Manage marketing activities and lead nurturing for your aligned vertical markets and sales team

Social
Media

• Create and manage social media content for distribution
• Monitor and report on engagement
• Research and deliver new ways to increase our reach and engagement
• Support colleagues throughout the business with social media training and best practice
• Work with colleagues to develop and deliver our paid social efforts

Website

• Create and manage website content in collaboration with stakeholders
• Create and edit content through our wordpress CMS
• Periodically review content to keep uptodate
• Publish news and thoughtleadership content
• Manage and monitor our prospect database and data growth activities

Project
Coordination

• Organise, prioritise, and manage Marketing projects.
• Develop deadlines, project plans, and activities, and ensure all are met by consistent and effective followup.
• Utilise project management tools to create and track tasks, owners, and due dates associated with the project, recognising that each member of the team will have a part to play in the project overall.

Vendor and partner management

• Liaise with and manage strategic relationships with our marketing vendors and partners, coordinating jointmarketing activity, reporting on results and bidding for funding.

Indirect responsibilities:


External Campaign and Agency Management

• Liaise with and manage external marketing agencies

to facilitate external lead generation campaigns that deliver opportunities to the sales team.

• Bid for funding from vendors and report on results
• Liaise with internal administration, sales and marketing personnel to manage campaigns
• Demonstrate an agile attitude to campaign monitoring, suggesting changes where required to deliver results.
• In collaboration with sales colleagues, manage and optimise the lead management process to drive campaign success.
• Work within our CRM to deliver reporting, dashboards and process changes

***:
General Support

• Support marketing functions on all Proact initiatives. Proactively meet