- Assist in managing clients' trafficking, measurement, tagging, and ensure effective execution of all digital campaigns.
- Translate media plans accurately into an ad server, with creative details, landing URLs and analytics tracking to achieve campaign objectives.
- Manage the building of taxonomy URLs.
- Assign creatives to appropriate media placements via trafficking sheets.
- Collaborate with Brand Safety partners to wrap tags when required.
- Contribute to data integrity management across all digital activity.
- Support senior team members on internal projects.
- Conduct QA/testing of tags to ensure accurate setup and troubleshoot when required.
- Manage the distribution of creative/ad tags (redirects) to key stakeholders/media partners.
- Establish and nurture relationships with client service teams.
- Demonstrate curiosity and be a diligent learner with great attention to detail.
- Ensure that the work delivered by the team meets the client's objectives.
- Manage multiple priorities effectively.
- Maintain high standards of quality in the team's deliverables.
- Employ creative problem-solving skills to find innovative solutions to business challenges.
- Previous exposure to trafficking, reporting, and tagging with a strong knowledge of Ad Operations
- You should be comfortable using Excel and able to handle large sheets of data.
- Knowledge of ad verification and brand safety tools.
- We need someone capable of managing a variety of stakeholders - client, account management and activation teams across different markets.
- Being a technical point person for questions from client service teams
- Excellent attention to detail, with strong communication, analytical and organisational skills, with the ability to self-prioritise tasks and manage multiple campaigns.
- Must be a team player, with collaborative work ethic and a strong desire to succeed.
- Must be able to thrive in a fast-paced agency environment, reacting quickly and efficiently to changing priorities.
- Previous experience in a media agency would be beneficial.
Ad Ops Executive - London, United Kingdom - McCann Central
Description
Born within a creative agency, we launched our paid media practice in mid-2021, with the purpose to offer clients properly end-to-end integrated creative and media services. We've had strong growth and scaled from a start-up media team to a full-service agency, now with over 20 media specialists working on a stellar roster of brands both in the UK and international markets and collaborating with an array of agency talent in McCann Worldgroup and IPG.
This is an exciting time to join McCann Demand and we are hiring for several roles in addressable content, ad tech and biddable specialisms. As you'd no doubt hope, we've fully embraced hybrid working, with the additional flexibility of core hours to enable you to balance life and work.
Who we are
We are McCann Demand, an agency of its own, but also very much an extension of McCann Central, the UK's largest integrated agency with over 500 individuals working together to help brands play a meaningful role in people's lives.
We are also part of McCann Worldgroup, a global agency network that delivers culture-shaping work for some of the world's biggest brands.
And to add to the (literal) wheelbarrow full of awards we've got including Euro Effies most effective global agency, Cannes Network of the Year, Campaign's European Integrated Agency of the Year, not to mention McCann Central's haul of awards in recent years at Cannes Lions, Clios, One Show, D&AD, LIAs, Golden Drum & Creative Circle Awards. So creativity really is at the forefront of everything we do.
We're a lean creative department with a list of global clients to rival any agency, so the briefs and opportunities will come thick and fast. And you can also help us continue our fantastic run of pitch successes.
Key responsibilities:
About You
Benefits
In addition to a competitive salary, we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to take additional fully paid leave, enhanced pension contributions, life assurance and much more.
A culture of learning and development is also central to our ethos, so you'll have access to industry leading training and development programmes, plus you'll get to work closely with the world's biggest media partners to access exclusive features and products.
Most importantly, you'll be part of a fun and collaborative team and you'll work in an environment where you are supported and developed.