Marketing Manager - Leicester, United Kingdom - Eileen Richards Recruitment

Description

Marketing Manager
Leicestershire / Hybrid working
Are you an experienced Marketing Manager who possesses knowledge and experience within the energy, engineering or scientific sectors?

• Would you like to work with various disciplines on projects that deliver ambitious, innovative, and effective multi-channel marketing solutions?
• The successful candidate will be responsible for crafting and executing strategic marketing campaigns, as well as collaborating with internal and external stakeholders to develop innovative energy solutions that meet customers' needs. They will play a crucial role in enhancing brand presence, positioning solutions as industry-leading and driving business growth through targeted marketing strategies.

Role & Responsibilities of the Marketing Manager:

• Develop and execute targeted marketing communication plans.
• Using HubSpot and other digital platforms ensures successful Marketing Automation.
• Collaborate with internal teams, including engineers and technical experts, to build relevant and thought-provoking content.
• Implement data-driven targeting strategies.
• Work closely with each business unit and the wider marketing teams to enhance brand presence in the B2B space.
• Develop marketing strategies to capture new markets.
• About You as the Marketing Manager:
• Experience and a proven track record in B2B marketing, particularly within the energy sector, engineering or related industries
• A bachelor's degree in marketing or a related field is required, and a master's degree is considered advantageous. Certification in marketing or project management would also be beneficial.
• Demonstrated expertise in strategic campaign management, stakeholder engagement, market development, and brand positioning.
• Strong analytical skills and the ability to make data-driven decisions are essential, along with excellent communication and collaboration abilities to work effectively with cross-functional teams and external partners.
• Candidates with some technical understanding of energy systems, HVAC, and engineering concepts would have an edge in collaborating with internal teams and contributing effectively to strategic marketing initiatives.

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