Sales/marketing manager - Milton Keynes, Buckinghamshire, United Kingdom - IDEAL PERSONNEL

Description

Full time , Permanent Milton Keynes £35,000 to £38,500 per annum

Ref No:
IPRS6968 Our market leading client has a vacancy for a Marketing Manager responsible for the management and oversight of UK and ROW external and internal marketing projects, executed with commercial and strategic deliver highly innovative marketing, branding and content management, raising the profile of the company and simultaneously helping to drive new service adoptions and sales

Essential Job Duties:

• Responsible for managing marketing projects, ensuring consistency of style, tone and voice across sites, platforms, and collateral
• Support and guide commercial and strategic interests of the company through unique, highly creative campaigns and collateral in collaboration with the relevant teams (downstream, upstream, distribution etc.)
• Enhance and develop capabilities in metric reporting, including improving our market share analysis
• Provide ongoing impetus for the vision for the company, including encouragement of a highly innovative, highly productive internal culture with an eye on the future of both the organisation and industry
• Close liaison with the Senior Marketing Manager and Client Services and Sales Managers to provide carefully targeted, unobtrusive marketing towards valuable new business pipeline prospects
• Work closely with the wider Marketing Team to effectively market intersecting services and educational campaigns in a thoughtful way that makes most sense to clients
• Work with the Digital Services team on UK and ROW marketing for services, to the benefit of international clients

Sales and content marketing:
liaise with the social media team with a focus on driving engagement and promoting global interests. Creation and dissemination of social collateral designed to advance the commercial concerns

• Development of presence on new social platforms, especially in international territories where Ingram has global POD agreements likely to be advantageous to global clients
• Review monthly reporting on social media to share with the wider UK Marketing team in a meaningful way

Digital marketing:
collation, editing and aesthetic management of any newsletters or ecomms related to new markets and global projects

• Build and maintain easily accessible email contact lists useful to the business in compliance with GDPR and other privacy laws
• Design and schedule relevant promotional email signatures
• Creation and execution of online digital campaigns designed to boost the profile of new markets and global projects, especially around key industry events
• Design and maintenance of webpages supporting new markets and global projects, and copywriting of the same for style and consistency

Event marketing:
production of print and physical collateral for all attended events, including flyers and spec sheets. Report into MBDs as required

• Identification of sponsorship and membership opportunities
• Proactively seek out and create opportunities for thought leadership on industry websites and publications, plus arrangement of speaking and seminar opportunities wherever available
• Ongoing research of general best practice via the marketing and advertising industry

Competitor intelligence and analysis:
compile quarterly, and build internal database, detailing developments at other UK and international distributors, countering via marketing wherever possibleRequirements:

• Degree or CIM qualification in marketing plus experience in a similar marketing role.
• Understanding and experience of Management of corporate identity and branding, tradeshow and event management.
• A year ago you helped me find a senior marketing job. ...

"A year ago you helped me find a senior marketing job. ...
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