Clinical specialist woundcare - Leeds, United Kingdom - Clinical Selection

Description

Market Access

Generate/open market access with the best in class clinical interactions with key decision makers that will drive sales and achieve Net Adjusted Market Access targets.

Understand and be aware of competitor products, company activity and share this information with appropriate line manager.

Smart Clinical Projects with high impact

Develop and lead on smart clinical projects including service led audits and evaluations that build on current existing smart science within the clinical evidence portfolio.

Assist in the recruitment of clinical centres to participate in clinical evaluations (combining the needs of marketing, KOL's and the clinical experience of the centres).

Support the development of appropriate evaluation tools and amend existing tools to provide bespoke services for healthcare organisations.

Participate in the initiation and follow-up of evaluations through regular centre visits to monitor progress

Support local data collection.

Provide simple analyses and produce results for internal and external customer use.

Produce and publish clinical posters, case studies and publications that will support dissemination of findings from product evaluations, clinical studies and clinician/patient experiences including real world impact of products.

Medical education to shape the market and influence practice

Successful launch and implementation of internal/external national project at a regional level.

Develop and coordinate regional study events.

Support educational and commercial activities at a local and regional level by developing and delivering added value activities including bespoke study events including, part day, full day or evening.

Assist with local/regional/national exhibitions, conferences and study events, and promote the role of the clinical specialist as a value-added service.

Ensure all promotional material and marketing strategies are clinically credible and accurate.

Engaging KOL's

Engage and manage existing KOL and Regional Opinion Leaders (ROL) relationships with the aim of increasing level of endorsement via the ladder of adoption and increasing Net Promoter Score (NPS).

Effectively manage potentially challenging KOL relationships/situations to ensure continued advocacy for products and the UK business.

Identify new national KOL's and ROL's and create access to digital opinion leaders.

Support Medical Affairs within the UK business with the development of new national KOL's and make recommendations for inclusion of individuals/organisations in clinical studies, publications and advisory boards.

Recommend KOL's, relevant health care practitioners and organisations to benefit from funded development opportunities e.g. bespoke study days and funded awards.

Building the best team

As part of the market access team the CS will utilise clinical expertise to contribute towards the delivery of the regional business plan. Work collaboratively with the regional Healthcare partnership manager (HPM) to win market access and new business.

Support the wider matrix team within the region to maximise selling opportunities and increase market share.

Foster effective team relationships within the organisation including marketing and learning and development departments.

Support the launch of new product ranges where appropriate providing objective, creative and clinically relevant information and content.

Contribute towards the delivery of marketing brand plans via active participation in brand teams.

Develop initiatives and tools for internal and external customers that support product development and promotional activities.

Support the organisations learning and development department with training regarding the product portfolio. Sharing relevant clinical knowledge and expertise as required including internal events e.g. ITC and sales conferences.

It is expected the CS will maintain professional behaviours at all times that promote a cohesive and supportive team environment. The CS will actively contribute to clinical team meetings and activities.

Utilise clinical expertise to coach and support the regional clinical trainer in relation to clinical practice.

Full integration in regional activities that add value.

Participate in the development and rollout of wound care formulary implementation plans.

Personal Professional development

Annually focus on competency development using the organisations competency framework.

Identify and secure an appropriate honorary contract within a clinical practice area to maintain clinical credibility, competence and expertise and drive business growth (within the first 6 months of recruitment).

Mandatory attendance at two national sales meetings per year, occasionally requiring international travel. National sales meetings provide training and preparation for product and/or campaign launches. Overnight stays are involved during these events and on occasion for a full working week.

Mandatory attendance annually with successful completion of Basic life support, anaphylaxis, AED and choking training.

General responsibilities

Maintain electronic reporting requirements including CS activity and sales force development.

Support and facilitate effective change management with internal and external stakeholders as necessary.

Demonstrate positive professional behaviours at all times upholding the excellent reputation of the company