Marketing Planning Manager - London, United Kingdom - Dunelm

Description

And there's no feeling like helping people create the joy of feeling truly at home. At Dunelm, that's what we do.

We are the UK's Number One homewares retailer offering over 70,000 products building a consumer-focused total retail business that delights customers through our multichannel operation.

We are ambitious in our plans to drive further expansion of the business to more customers, shopping more frequently, with more choice, enhanced digital and physical services, and new capabilities to innovate and operate at pace in a fast-changing landscape.

In developing the business for the long-term benefit of our customers, we are investing in our supply chain, stores and technology to improve the customer proposition as we move forward.

The purpose of the Brand Marketing team is to generate increased brand love, awareness and consideration in customers, encouraging existing customers to shop more with us and new customers to consider Dunelm as a shopping destination.

We do this by setting the direction for the Dunelm brand, working with the business to ensure that we are always showing up as a brand at our best.

We work with I&A to develop the customer agenda, developing and curating propositions drive the Dunelm marketing strategy focused on our target growth segments.

We then work across all of our channels and with our key stakeholders across the business to manage campaigns from brief to review.

Dunelm is committed to becoming a fully inclusive business that is representative of our customers and locations.

We recognise the value in diversity and welcome applications from all candidates regardless of sex, age, race, religion, ability, gender or sexual identity, socio-economic background or education.

We are seeking applications from candidates who share our values and celebrate diversity in all its forms.
The Brand Planning team are the centre point for the business when it comes to Customer Planning.

The team oversee the implementation of the Brand strategy through all customer touch points in the calendar year and work with key stakeholders across the business from Digital, Performance Marketing, Commercial, Store Operations, Insight & Analytics to Finance.

The Head of Brand and Planning supports the Marketing Director on the direction of the Brand Strategy and the annual calendar.

Using the foundations of the Brand Strategy, the Head of Brand and Planning will produce a supporting annual communications plan aligned to key pillars of the brand strategy and set to support in achieving business objectives.

The is a critical leadership role of which's purpose is to align key stakeholders and teams in the business with a single view and vision for our Customer Communications to drive the business forward both from a brand and revenue point of view.

The Head of Brand and Planning is responsible for the growth of the Brand monitored through key Brand Health Metrics that seek to drive the brand forward profitably.

The Head of Brand planning is required to understand the brand and strategically analyse the role to be done to bring it to the front of the nation's minds, both when they are in market for homeware, and not – ensuring everyone in the UK has heard of Dunelm and understands the breadth of its offer.

The role is an exceptionally cross functional role, and communication, influencing and leadership skills are paramount in bringing multiple stakeholders across the business together on a single vision journey.

This is to ensure all customer touchpoints of the brand remain true to its integrity, the vision for growth and are consistent no matter where the customer meets or connects with us.

Understanding of and ability to create a brand strategy
Experience of working in a fast paced marketing environment
Financial Acumen
Project management
Campaign Planning
Measurement and articulate with Data
Experience of brand management
Experience of advertising