- Ideating, creating and editing content across digital marketing channels (e.g. email, website copy, newsletter, ads) and occasionally offline channels, alongside your team
- Creating and managing the editorial calendar to align with business objectives
- Creating press releases and securing publications in external media around employment legislation and updates
- Working closely with the sales/product/CS teams to ensure a seamless customer journey
- Monitoring PR & Content coverage, and reporting on their success and commercials
- Growing our coverage on comparator and influential sites
- Working with our customers to create advocacy content
- Partnering with in-house subject matter experts to develop content in a variety of formats - from blog posts and emails to infographics, videos, and more
- Helping develop standards, processes, and tools to drive greater efficiency and optimisation in your team
- Staying on top of content marketing trends and bringing new ideas to explore and test
- Creating a social media content plan with the social executive
- Must have people management experience – ideally managed junior content execs/ copywriters and social execs before
- Experience in PR is absolutely essential
- Background in B2B/ SaaS is very much preferred
- Good understanding of compelling content with a commercial angle and goal in mind
- A strong creative mindset, but with a commercial understanding of using content to drive sales
- A thinker and a doer mindset - excited about driving strategy while simultaneously rolling up your sleeves to write and edit content in a variety of formats
- Ability to multi-task and prioritise projects in a dynamic, fast-paced environment
- Collaborative team player with great interpersonal skills and the ability to work cross-functionally
- Strong project management skills and attention to detail
Content & PR Manager - Manchester, United Kingdom - Duval Associates
Description
Graduate Content & PR Manager – Incredible leadership role where you will be driving the creation of compelling content that can engage audiences and generate leads for the brilliant sales team at this dynamic SaaS / Tech business with market leading product.
Office based in stunning Manchester City Centre location with great public transport links£32,000 - £38,000 Negotiable Basic Salary depending on experience, with wicked culture and benefits.
Content – Copywriting – Marketing – Public Relations – Management – Leadership – Strategy
We're looking for a graduate with 1-3 years experience in a Content Marketing Manager role with PR responsibilities, who has an understanding of the entire PR process - writing, outreach, post-publishing (reporting).
Do you have the experience and knowledge? Speak to Caroline @ DuvalBrilliant career opportunity, work for a dynamic, modern tech business who are international and growing Fast-paced environment, take charge of an ace team of Copywriters and Social Media Executives, progress the role and grow with the business.
This is a great role for someone passionate about PR, who can manage the process, understands writing, and writing for an objective and creating meaningful content.
If you are looking for a fantastic fast-paced PR and Content role with growth and career prospects, get in touch with Caroline at Duval.
Managing a team of talented copywriters and a social media executive, you will work collaboratively across teams closely including marketing, R&D and sales.
Alongside a team of wicker marketers, you'll be responsible for strategising and implementing industry-leading content to present this business as a thought leader in their sector.
Role Responsibilities:
Skills and experience required:
* 1-3 years experience in a Content Manager role, or similar, with PR responsibility