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    PPC Manager - Trafford, Greater Manchester, United Kingdom - Uniting People

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    Description
    PPC Marketing Manager

    Office based - Altrincham

    Salary - £35,000 - £45,000 depending on experience

    Develop and implement comprehensive PPC advertising strategies across platforms such as Google Ads, Bing Ads, and other relevant networks.


    • Utilise analytical tools and data insights to monitor campaign performance, identify trends, and make informed decisions for optimisation.
    • Implement A/B testing and other experimentation methods to refine ad creatives, landing pages, and targeting parameters.
    • Stay abreast of industry trends, algorithm updates, and best practices in PPC advertising, and adapt strategies accordingly
    Proven experience as a PPC Marketing Account Manager or similar role, with a focus on managing large budget campaigns.


    • Expertise in optimising and controlling engagement through PPC advertising platforms, including Google Ads, Bing Ads, and others.
    • Proficiency in utilising analytical tools such as Google Analytics, Google Ads, and third-party PPC management platforms to monitor performance metrics and derive actionable insights.
    • Strong understanding of PPC bidding strategies, keyword research techniques, and audience segmentation.
    • Excellent communication skills, with the ability to interpret and convey complex data analysis findings to stakeholders effectively.
    • Detail-oriented approach with a strong emphasis on data accuracy and campaign performance tracking.
    • Proven ability to work collaboratively in a fast-paced environment, managing multiple projects simultaneously and meeting deadlines consistently

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