- You'll help develop strategic concepts, produce shopper toolkits and face design challenges around creating numerous and varied marketing materials.
- Oversee the delivery of creative output that's tailored to be effective in locations where the cultural context is different.
- You'll help develop brand experiences, POS, digital content and expert marketing and work closely with clients' design leaders and marketing teams as well as rostered agency partners.
- Day to day, you'll be consulting with stakeholders to agree timelines and develop project deliverables.
- You'll be comfortable communicating with, and presenting to, people at every level of the business as well as clients and any other stakeholders.
- 5+ years working in a design management role.
- 7+ years working in a shopper-first agency.
- Experience of other design disciplines, including brand identity, structural design, POS, expert, advertising, digital and brand experiences.
- Ability to utilise marketing and design research findings to inform your work.
- An understanding of how design can affect the brand and, in turn, the business (metrics and measurement).
- Knowledge of contemporary strategic challenges (competition, environments and consumer trends).
- Ability to work to and consistently hit deadlines.
- Work with the strategy team to help shape shopper principles for global projects.
- Produce design briefs in partnership with design leadership colleagues and strategic partners.
- Challenge toolkit thinking — provide POSM inspiration and sell in new ideas.
- Help translate ATL creative into shopper key visuals that follow best practice.
- Ensure creative output exceeds stakeholder expectations and is delivered on time.
- Develop a clear understanding of the brands and how they communicate in specific channels.
- Oversee output and take responsibility for levels of service and the efficacy of day-to-day operations.
- Develop productive relationships with stakeholders and agency partners.
- Manage stakeholder expectations in relation to project objectives, timelines and budgets.
- Mentor and provide constructive feedback to your more junior colleagues.
Design Lead - London, United Kingdom - Tag
Description
Job Description
Design Lead
Location: London, UK
Reports to: Imperial Creative Director
*Please note, you'll be working primarily on tobacco brands*
Why choose Tag?
We are the long-standing, production partner of choice that has helped brands across borders and cultures for over half a century achieve their business goals. With 2,700 experts in 29 countries across the world, we are a global team of collaborators, innovators, and motivators.
We pride ourselves on creating empowering, safe, and supportive environments for all our employees, regardless of race, gender, sexual orientation, ability, or any other defining factor. We embrace difference through diversity of thought, experience, and expertise to maximise potential and bring the greatest benefits for our people and our clients.
We can't bring big ideas to life without exceptional people. At Tag, we respect individuality and the power of the collective. We want people to be themselves, unafraid to voice ideas, no matter how big they are or who they come from.
In June 2023, Tag was acquired by dentsu Group, Inc, though we remain a distinct brand that is led by David Kassler, Tag Global CEO, headquartered in London. As dentsu's acquisition of Tag significantly expands content delivery capabilities, Tag's expertise to deliver personalized, omnichannel content in real-time and at-scale for clients remains unparalleled across the entire customer journey, unlocking marketing effectiveness and efficiency.
Tag and dentsu bring together our innovation and technology infrastructure to help solve clients' toughest challenges. United in business acumen, we share similar core values, company culture, and embrace a vision "to be at the forefront of people-centric transformations that shape society".
dentsu was founded over 120 years ago and proudly counts nearly 72,000 employees around the world.
Job Description
About you
You're a creative Design Lead with significant shopper marketing experience. A naturally strategic thinker who understands shopper principles and can apply them effectively. You're prepared to challenge and be challenged.
About the role
Working closely with the strategy team, you'll develop shopper design frameworks that build on, and dovetail with, above the line campaign creative — the challenge is to both retain the integrity of the ATL work and adhere to shopper principles. Alongside a Senior Copywriter, you'll also ideate and produce digital and shopper tools for all Imperial products, including combustible, non-combustible and heat technology tobacco.
In addition, you'll oversee, advise and mentor more junior members of the creative team.
About the Imperial account
Imperial Brands is an international company, operating across 120 markets – but they have a challenger mindset. They're innovating at pace thanks to a culture that encourages questioning the status quo. They're developing a robust, global diversity strategy and are committed to providing customers with better choices.
Job Qualifications:
Responsibilities
As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.