Head of - London, United Kingdom - Pai Skincare

Pai Skincare
Pai Skincare
Verified Company
London, United Kingdom

1 week ago

Tom O´Connor

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Tom O´Connor

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Description

PAI OVERVIEW
Since its launch in 2007, Pai Skincare has helped tens of thousands of people achieve happier skin. Our mission is to help millions feel beautiful and confident in themselves.

Launched by Sarah Brown as a solution to her own sensitive skin, our award-winning premium skincare range is manufactured and distributed from our base in west London.

We are passionate about having the best formulations using natural ingredients and are constantly exploring what's possible in ethical and sustainable skincare.

Our team is made up of people who get our mission and want to tell our story with passion, creativity and authenticity.

The Head of E-Commerce is responsible for developing and implementing the E-commerce strategy for Pai.

Her/his objective is to drive brand visibility, acquire new customers and enhance loyalty with existing customers to achieve ambitious growth targets.

She/he will implement well thought out digital activations, track performance and continuously

improve engagement and conversion. She/he will also ensure that the customer experience on the site is optimized.


KEY RESPONSIBILITIES:

  • Plan and implement a direct to consumer strategy to deliver ambitious growth targets.
  • Create engaging user journeys and deliver high performing digital marketing activity.
  • Full responsibility for the Ecommerce P&L.
  • Responsible for managing the CRM program, the customer database, and the development and implementation of digital activations (product launches, sales and promotions) to grow the database and drive conversion to sales.
  • Responsible for the website development roadmap, ensuring that the sites are working as effectively as possible.
  • Collaborate with Marketing to define a 360° customercentric animation plan, and ensure all activity is aligned, optimised and on brand.
  • Work in partnership with the commercial and marketing teams to ensure alignment with activities on eretailer sites.
  • Manage Amazon marketplace.
  • Analyse and report on KPIs and ensure targets are met. Create action plans based on insights.
  • Manage the Ecommerce team, external agencies/suppliers and department budgets.

KEY SKILLS:

  • 10+ years experience of Ecommerce management and CRM in the B2C or FMCG sector in global markets.
  • Strong business management skills and commercial acumen.
  • Expert knowledge of digital marketing acquisition and retention, including SEO and performance marketing.
  • Project management skills with proven ability to deliver on time and to budget.
  • Proven track record of managing a high performing team and external agencies/developers.
  • UX and platform development experience.
  • Strong analytical skills with experience of turning insight into action.
  • Excellent communication and stakeholder management skills.
  • Knowledge of Shopify and/or WordPress.
  • Experience in the beauty industry.

COMPANY BENEFITS:

  • A permanent, full time, employment contract.
  • Flexible working (mandatory two days minimum required in the office).
  • 28 days holiday including public holidays with further discretionary bonus days on your birthday and during Christmas shutdown.
  • Free skincare products (Pai ones).
  • Free 24/7 Employee Assistance Programme.
  • Sabbatical at 5 years.
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