Trade Activation Manager - Woking, United Kingdom - Asahi UK Ltd

Asahi UK Ltd

Verified Company

Woking, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

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Description

Company description:

Asahi UK (AUK), part of Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Meantime,Fuller's London Pride and Cornish Orchards.

Our aim is to be the leading super premium beer business in the UK, through a brand mix that creates a compelling proposition.

At AUK we operate as an end to end business unit responsible for sales, marketing, customeroperations, production, supply chain and wholesale operations in the UK & Ireland.

belong without having to conform.

Job description:
We're recruiting for an exciting
Trade Activation Manageropportunity within our On Trade, Trade Marketing team.

The
Trade Activation Manager will manage and deliver below the line marketing activity for all AUK brands within the relevant
Wholesale, Managed Mults & Field Sales On Trade channels, collaborating and activating with customers.

They will be responsible for developing and activating marketing initiatives across all customer platforms; within store, outlet, online and media.

They will manage day to day relationships with relevant customer teams and run the activation calendars ensuringplans are delivered to meet the needs of customers and AUK and executed in line with our super premium positioning.

Key accountabilities

Develop best in class activation within customer environments
Develop and activate customer activation plans
Develop marketing conversations and implementation within key customers following guideline from controller strategy
Feed into BTL planning process for channel and brand plans for IAP, taking ownership of plans
Develop technical ability to understand insight from ontrade customer and agency data to understand key trends and opportunities. Utilise opportunities to influence controller, and wider marketing team and customers.
Collaborate with wider Marketing Team and PRGM team such as insights and category to create market leading plans that drives Super Premium conversion
Management of in outlet executions, deployment and post evaluation developing efficiency & effectiveness strategies
Work with Controller to create long term customer strategies
Implement NPD within the channel
Project lead customer led pack change and innovation in line with strategy
Work collaboratively to create new, premium solutions that drive RoS and brand equity for AUK brands
Develop and nurture relationships with key customer contacts

Experience required

Commercial experience in an FMCG environment, preferably premium drinks.
Trade or Customer Marketing experience
Experience of working in cross functional teams
Strong project management
Strong internal and external communication skills
Creative with an eye for new ideas
Ability to identify insight and deliver projects through to action
Solution based thinker with commercial acumen. Ability to think 'outside the box'.
Ability to identify insight and deliver projects through to action
Will be an enthusiastic team player with a strong drive to create a positive work environment
Strong solutions focus and must be comfortable working in an environment which demands strong deliverables
Evidence of having delivered successful brand building initiatives
Strong understanding around premium brand building and resulting brand portfolio management
Strong internal and external communication skills
Is constantly raising the level of ambition; takes an 'if this was my business'approach
Is focused on key customer deliverables and acts with focus, avoiding unnecessary complexity