- Develop and execute enterprise multi-channel demand generation campaigns that drive business outcomes (hand raisers and pipe generation) in region to priority countries
- Create programs for all stages of the funnel with a priority on creating engagement, generating new leads, and nurturing them to generate pipeline
- Dig deep into our data and audiences to identify high-value personas, audiences, and opportunities.
- Advise and recommend tactics that can drive short-term impact, as well as educate and develop new audiences
- Serve as digital liaison with local agencies and ensure open lines of communication
- Share relevant information and strive for alignment across digital opportunities in support of regional goals
- Lead planning, execution, and analysis of local paid media programs and campaigns
- Lead cross-functional meetings on a routine cadence to inform our EMEA team of the campaign plan
- Provide continuous and ongoing analysis of regional tactics, noting areas needing localization or improvements and applying insights to optimize future campaign investments
- Identify new opportunities to reach new clients, including new formats, communities/forums and innovative delivery mechanisms
- Demonstrate a growth mindset that balances the need to get things done promptly while ensuring your efforts support ongoing iteration, optimization, and repeatability
- Minimum of 5-7 years of related experience working in a digital security company/tech company with aBachelor's degree; or equivalent work experience.
- Industry experiences a must; owns relationships with local agencies, vendors, and associations
- Super curious and inquisitive mindset with the ability to think outside the box and infuse innovation
- Strong customer-focused and pipeline generation skills
Demand Generation Manager, EMEA - London, United Kingdom - DigiCert
Description
ABOUT DIGICERT
We're a leading, global security authority that's disrupting our own category. Our encryption is trusted by the major ecommerce brands, the world's largest companies, the major cloud providers, entire country financial systems, entire internets of things and even down to the little things like surgically embedded pacemakers. We help companies put trust-and abstract idea-to work. That's digital trust for the real world.
POSITION SUMMARY:
DigiCert is in the market for a Demand Generation Manager (EMEA) to join our team.
As Demand Generation Manager (EMEA) you will be responsible for developing and executing enterprise multi-channel demand generation campaigns that drive business outcomes.
WHAT YOU WILL DO:
WHAT YOU WILL HAVE