Senior Marketing Research Manager - London, United Kingdom - Morgan McKinley
Description
Morgan McKinley are actively recruiting for a
Senior Manager Research Manager to work with a leading client of ours based in
London.
In this role, you will have the opportunity to build out and deliver the research roadmap for a leading UK business.
This role reports into the GMM - Strategy & Insights but you will also berequired to work across a number of functions spanning marketing and the broader business in order to satisfy a range of business challenges through qual and quant research methods.
What you will bring:
- 7+ years of marketing experience, including 5 years of specific research roles, (ideally with some tech industry experience but this is not absolutely essential)
- Specific research experience within the B2C space
- Significant experience and evidence of turning research outcomes into actionable insights to drive business strategy and positive (measured) outcomes
- Experience in analytics and the ability to partner with the analytics team to shape and strengthen the research plan and findings
- Experience in building out customer segmentation and personas
- Experience in a mix of long and short term research methods there will be at times a requirement to turn research around in short spaces of time (e.g. a few days), so experience of doing this will be critical. Experience with a diverse range of qualitativeand quantitative research methodologies such as 1:1 interviews, focus groups, surveys, conjoint, segmentation, max diff, etc.
- Experience in brand metric and perception modeling and examples of creating actionable insights using data points.
- Strong analytical and problemsolving skills with clear examples of using data for customer insights, measurement, ROI analysis and recommendations.
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