Director - Press Office & Consumer Media Lead - London, United Kingdom - Golin

Golin

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Press Office and Consumer Media Lead
Golin is a global public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery and collaborate inclusively and obsessively.

With 50 offices around the world and 60 years of experience, 'Go All In' is our agency's ethos and commitment to bravery over mediocrity.

We Go All In, in everything we do.

We are committed to Go All In for our people, offering hybrid working and brilliant benefits that builds a culture of happy people who are the best at what they do.

We're proud of the work we do, and even prouder when it is recognised by our peers.

For the past three years we've been named PRWeek Global Agency of the Year and AMEC Research and Measurement Team of Year and received many awards for our creative work.

It's a testament to our team's excellent work and dedication to innovation and client service.

About the team

The role we are recruiting for sits primarily within the Specsavers team, a new portfolio client for the Golin group.

Specsavers has a well-established presence on high streets in the UK and across the globe, providing access to expert eye and ear health services for everyone.

Our brief is to provide PR support across all areas of the business, working closely with the in-house team and other partner agencies (particularly social and paid media) to deliver creative, impactful work that will change perceptions and behaviours amongst priority audiences.

The work includes a series of campaign briefs supported by a best-in-class always-on press office.

_ We are looking for a media-savvy Director with a remit to lead the Specsavers Press Office within Golin, provide senior counsel on Specsavers project briefs, and work with our Media Director to establish best-practice media skills amongst the Specsavers team and the wider agency._

As a Director, you will.
Play an essential role in creating change for our clients.

You drive our clients' business as a brand steward and should have a genuine interest and passion in the brands that you represent.

You are curious, creative, brave, inclusive and collaborative.

Furthermore, you should be driven and take pride in the commercial results driven by your work and obsessed and flawless in your execution.

You ensure we're delivering the maximum impact in leading and managing accounts for the agency.

Delivering great work should be what drives you every day and above this, you should be thinking about how each campaign can lead to bigger and better in the future.

Good work is what leads to growth and with a large portfolio client like this the opportunity for growth in terms of the brands we work with is endless.

As a Director, you are a relationship-builder. You add value to any conversation and always advocate for exceptional and brave work. You can identify and know how to bring great ideas and programs to life.

You lead teams, campaigns and initiatives using your portfolio client lead above you to sense check, problem solve and push into innovative new areas for your clients.

Day to day responsibilities:

Lead the Specsavers press office, managing a team of Managers and Associates to:
Establish best-in-class operating practices for the press office, working effectively and efficiently to ensure Specsavers responds to
and features in
relevant media opportunities
Build trusted relationships with key media for Specsavers (in the Consumer and Consumer Health spaces), both individually and within the Press Office team
Identify and deliver media opportunities to the client, demonstrating close relationships with key titles and journalists
Closely manage the Press Office team ensuring the workloads are evenly distributed and take a caring and pastoral role over your team to ensure strong staff retention
Build interagency relationships on the Specsavers account and 'show up' as the Golin representative in relevant allagency settings
Work with our Media Director to build media expertise within the Specsavers Team and the Agency (through newsroom processes, knowledge sharing processes, networking, hosting media events etc)
Have a genuine interest and passion in media relations
Demonstrate curiosity and resourcefulness always looking to improve skills and find new/better ways to drive efficiency
Assume responsibility and ownership for the quality of your work

Key requirements:

Experience working in a high pace press office team
Media relations experience in the retail and / or the consumer health space is a bonus
You must have led a team, ideally of 4 or more people
Ability to provide clear and evidenced client counsel
Experience operating in and managing interagency relationships
Ability to craft and shape earned narratives, knowing what lands with different types of media