CRM Marketing Executive - London, United Kingdom - eFinancialCareers

eFinancialCareers

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

My client, a leading wealth manager, is looking for a CRM Marketing Executive to join the team on a permanent basis.

Purpose of the function

To deliver the CRM plan ensuring communications are timely, flawless, relevant and aligned to business and client needs.
To track and analyse client engagement ensuring key insights are woven into future strategy and planning.

Key Accountabilities

Deliver the direct client communication plan, leveraging key platforms
Own the delivery of existing BAU client communication campaigns ensuring ontime and flawless execution in line with brand and business aims and understanding of clients' and prospects' needs
Track marketing performance and results in such a way as to identify and deliver upon opportunities to improve engagement
Help define a segmented approach to client communications and develop a testandlearn programme that enables us to identify optimum approach to content and channel for different client profiles and can be communicated to stakeholders for full transparency
Identify and deliver opportunities to cleanse customer data capturing preferences and managing comms in line with customer expectations
Keep up to date with CRM innovation to continually improve customer engagement.

Qualifications/experience required

Ideally 1218 months in a relevant industry or service.
Experience of using ESP software to compile and coordinate bulk campaigns
Exceptional collaboration and coordination skills working across large groups to bring together perspectives, updates, and performance data to create a coherent growth plan.

In our company values we aim for equity at all stages of the recruitment process, please let us know if we can do anything to make the process more accessible to you.