- Manage and oversee all aspects of social media marketing including content creation, posting schedules, and community engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
- Optimise website marketing efforts to improve traffic, user experience, and conversion rates. This includes overseeing SEO strategies, content creation, and website analytics, using paid external services as needed to execute on this.
- Plan and execute email and outreach marketing activities to nurture leads, improve conversion and enrolment, booking or occupancy rates as relevant, and promote brand engagement.
- Develop branded marketing collateral as needed to promote events and services.
- Monitor and analyse marketing metrics to measure the effectiveness of campaigns and make data-driven decisions for optimisation.
- Stay up to date with industry trends, best practices, and emerging technologies in digital marketing.
- Manage relationships with external vendors, agencies and partners to support marketing initiatives as needed.
- Work with relevant business systems and applications to ensure they meet the marketing needs of Tooting Works and Business Launchpad.
- Line manage and develop a marketing coordinator, providing guidance, feedback, and support to foster their professional development.
- Collaborate cross-functionally with service delivery, operations and other teams to align marketing efforts with overall business goals.
- Conducting regular market research and competitor analysis to identify emerging trends, consumer preferences, and competitive strategies.
- Staying informed about data privacy regulations (such as GDPR) and ensuring that all marketing activities comply with relevant legal requirements to protect consumer data and maintain trust.
- Responsible for budget drafting and management of the Marketing department
- Degree in Marketing, Business Administration, or related field
- Minimum 2 years of proven experience in a marketing role, with a focus on digital marketing channels.
- Previous experience in line management responsibilities
- Strong understanding of social media platforms, website optimisation techniques, and marketing best practices.
- Experience and understanding of marketing analytics tools such as Google Analytics, Facebook Insights, and email marketing platforms.
- High comfort level with cloud-based marketing applications and business systems such as CRMs.
- Excellent written communication skills with the ability to effectively collaborate with prospective customers, internal teams and external partners.
- Creative thinking and problem-solving abilities with a results-driven mindset.
- Strong project management skills with the ability to multitask and prioritise.
- Adaptability to evolving trends and technologies in the digital marketing landscape.
- A passion for marketing and a drive to continuously learn and improve.
- 25 days Annual Leave + bank holidays
- Personal annual training budget, plus dedicated training time
- Employee assistance programme including counselling
- Regular team socials throughout the year
- Generous sick pay allowance after following probation
- General eye test
- Flexible working hours.
Marketing Manager - London, United Kingdom - Business Launchpad
Description
Job Description
Position Title: Marketing Manager
Reporting To: Operations Manager
Salary: £30,000 per annum (£37,500 FTE).
Location: London/Head Office Tooting Works
Term: 12 Months FTC (4 days per week)
About Us:
Tooting Works is a business centre and community hub in Tooting Broadway, offering office space, co-working, an event space and more. It has been offering affordable office space and helping local businesses and organizations to flourish and grow for over 30 years. See for more information.
Business Launchpad operates on-site at Tooting Works and is a registered charity which provides support and training for entrepreneurs aged 16-30 years from across London who want to set up their own business. See for more information.
Role Summary:
Tooting Works, and our charity Business Launchpad (BLP), are seeking a dynamic, part-time Marketing Manager with experience of social media, web site and email marketing to lead our marketing efforts across various channels including social media, website, online advertising and email.
The ideal Marketing Manager candidate will have a strong understanding of marketing principles, excellent organisational skills, initiative, and a proven track record of creating and managing successful marketing campaigns. An ability to work closely with team leaders and senior managers to translate business goals into targeted and effective marketing initiatives and campaigns is essential. The Marketing Manager will line manage a Marketing Coordinator, and experience of line management and staff development would be helpful.
Tooting Works and BLP are developing rapidly, adding new services and building relationships with new partners. This position offers an exciting opportunity to make a significant impact on our organisation's growth and success. If you are a strategic thinker with a passion for digital marketing, we'd love to hear from you
Role Responsibilities:
The marketing manager will develop and implement marketing strategies to increase brand awareness and drive customer engagement. Key responsibilities of the role are:
Role Requirements:
About Rewards
The duties and responsibilities described are not a comprehensive list and therefore the scope of the job may change as necessitated by business demands.
You must be a UK resident and have eligibility to work in the UK. Please note, only suitable applicants will be contacted.
Please be aware that this advert will remain open until the vacancy has been filled. Interviews will take place throughout this period; therefore, we encourage you to apply early to avoid disappointment.
Equal Opportunities Statement
We are an equal opportunity employer. We do not discriminate based on race, colour, religion, sex, national origin, age, disability, or any other legally protected status in our employment decisions and policies. We are committed to creating a diverse and inclusive workplace where all employees are valued and have the opportunity to succeed. All qualified applicants will receive consideration for employment without regard to their individual background or circumstances.
