- Define, communicate and execute the correct segment / offer / product/ channel strategy to deliver a successful go to market for new and existing offers, through research of local segments and their stakeholders, working with Channel and Strategy management, Commercial Sales, and Central Marketing, and the creation / localisation of bespoke value propositions, campaigns and sales tools.
- Reporting on all activities and sales ensuring smart measurement and delivery of an agreed return on investment through well planned and executed strategy and planning, and management of allocated budget for the segments owned.
- Manage Local product / offer / solution within owned segments through their lifecycle (from launch to end of life) by working closely with key segment / offer stakeholders both locally and globally, maximising performance.
- Increase market share across agreed segments products / offers / solutions highlighted as part of the business strategy.
- Meet the required level of knowledge of segments / products / offers and solutions through external research, regular voice of customer and strong relationships and communication with key business experts such as, Product, Sales and Central Marketing
- Adhere to the required brand standards and increase brand awareness and presence through knowledge of brand guidelines and ensuring that all communications are exceptional, targeting the correct stakeholders with bespoke messages of the value, expertise and product quality that Air Products provide.
- Proven 5 years experience in an operational Marketing role
- Planning and execution of multiple omnichannel campaigns
- Strategic thinker with a solid business understanding
- Budget management, reporting and measurement of campaigns and activities
- Strong written, communication and negotiation skills
- Expert in stakeholder management
- Able to work at pace under pressure
- IT literate: MSOffice; Adobe; Illustrator
Marketing Administrator - Crewe, United Kingdom - OLG Recruitment
Description
II. POSITION SUMMARY
Working within UKI Marketing team and reporting to UK Marketing Manager, this role is responsible for supporting the Channel Marketing manager with campaign collateral and communication as well as sole accountability for marketing for our Leisure/Hospitality segment.
This person will be able to unleash their creativity and passion for fun marcomm, whilst being able to use their analytical skillsets within a broad and diverse role.
This role truly encompasses the 7 Ps of marketing - from R&D, managing promotions, lead generation management, marcomm creation, pricing, packaging more, to drive overall portfolio growth.
If you like working as part of a team, but you'd like a great degree of autonomy, this could be the ideal fit for you.
This role is suitable for someone who enjoys building relationships due to the nature of the owned segments is very people centric.
III
DIMENSIONS:
1 UKI Marketing Manager
3 FTE (+2 PT) Segment Marketing Managers
1 FTE operational marketing executive.
1FTE marketing analyst
1PT Channel marketing manager
200+ Agents in UK & Ireland
Team of xx dedicated field channel managers
Team of 7 Leisure/hospitality salespersons
IV. PRINCIPAL ACCOUNTABILITIES
Education Requirements:
Educated to minimum A Level equivalent.
Must be fluent in English.
Professional Licence Requirements:
Must have legal right to work in the UK.
Preferred Professional Licences and Certifications:
Ability to drive is desirable (must have clean driving licence)
Skills and Experience: