Director of Creative Strategy - London, United Kingdom - Gleeson Recruitment Group
Description
My client, a leading travel business based in London, is looking to recruit a Director of Creative Strategy and Content.
Currently going through a sustained period of growth this role is a key hire to the business.Reporting into the Chief Marketing Officer,you will work very closely with key stakeholders including the Brand Director and Head of Campaigns.
My client, a passionate disruptor, takes their work very seriously, but doesn't take themselves too seriously. Creating Innovative and cutting-edge content is at the core of everything they do.
The Director of Creative Strategy and Content role will lead a team of channel specialists, and will focus on defining the overall content strategy, ensuring it embodies the brand essence.
The Role:
- Define the creative and content strategy across a range of channels, with a focus on product launches, brand work, partnerships campaigns etc.
- Working with key stakeholders, you will brainstorm and deliver innovative ideas that will feed into robust campaign plans and product amazing results.
- Use insights and data from the brand, customers, and competitors to ensure there is strategic direction for all content creation.
- Mentor and lead the Creative and Content team, providing them with the tool and guidance to excel.
- Continuously review and analyse campaign performance to drive recommendations and optimise future campaigns.
- Hold an excellent understanding of the digital marketing landscape and how it is intertwined to deliver the best results across multiple touchpoints.
- Experience in a similar strategic creative & content role, at Head of or Director level (agency or client side).
- Strong leadership skills, with the ability to bring the best out from your team.
- Have an eagleeye for detail but the ability to see the bigger picture and plan strategically.
- Be a creative visionary, with the commercial mindset to back up decisions.
- Stakeholder management and collaboration skills is an absolute must.
- Have extensive proven experience in developing commercially viable creative concepts and delivering to brief within advertising/creative/design/communications team.
GleeMD
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