Digital Planning Director - London, United Kingdom - MediaCom

Description

EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world.

Clients include Google, Flipkart, NBCUniversal, L'Oreal and the Financial Times.

The agency is more than 1,800 people strong, manages $4B in annualized media spend and deploys campaigns in 106 markets via 20 offices in APAC, EMEA and North America.

Data Strategy involves transforming the way our clients think about, organize and orchestrate data & technology to deliver more timely, engaging and meaningful brand experience for their customers.

This involves thinking through their overall design of their ad stack, how they capture, manage and segment audience data, how they augment this with strategic partnerships, the shape of their reporting data pipeline and the things that need to flow through it, right down to the policies they need to adopt to govern the management of their data in a safe and compliant way.

This particular role has a strong focus on audience insights & targeting, data management, and ad tech consulting across L'Oreal
We would like you to be a focal point for all things digital transformation and data-driven marketing, which includes:

Act as the day to day program lead for client audience insights, targeting strategies and data management for the L'Oreal account.

Acting as the 'technical' agency partner for the client's Head of Data, Head of Digital & and Head of Media
Support L'Oreal in their ambitions of becoming a data and tech leader in the beauty industry by leveraging data and tech practices, services and 3rd party solutions
Spearhead the strategy, adoption and assessment of L'Oreal's audience data across the business (notably CRM & Web analytics)
Lead the integration of L'Oreal's audience platform into cross-channel campaign planning and activation
Build out robust test & learn approaches, alongside Analytics, to validate hypothesis around the use of audience data
Work to future proof L'Oreal's Performance media investment through development on their tech stack and attribution measurement, working closely with Ad Tech, Ad Ops and Activation
Maintain an oversight of the data partner market, and any changes to the data privacy landscape, helping Planning and Activation teams navigate through evaluations, tests and onboarding

Line management of two team members, working towards their continued success in day-to- day roles and coaching them in their longer term career aspirations.

5-6 years digital working in data strategy, audience planning, ad tech or programmatic roles.
A working knowledge of ad-serving DSP, and data/customer management platforms.
Highly developed interpersonal, team building, project relationship management skills.
You must be able to analyze raw data, draw conclusions and develop actionable recommendations.
Good proficiency in line management; Experience with data clean rooms such as InfoSum, LiveRamp, Habu etc.
Experience with DMP/CDPs such as Adobe Audience Manager, Oracle BlueKai, Krux, etc.
MS Excel user with additional experience with programming and/or statistical languages such as SQL.

We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape.

We are an equal opportunity employer and value diversity at our company.