No more applications are being accepted for this job
- Lead the day-to-day management of Sweaty Bettys Digital activity in our emerging Markets. Collaborate cross functionally with E-comm, creative, brand, product, analytics & trade teams to create best in class campaigns, driving both short-term sales & longer-term brand affinity
- Own the relationship between activation & creative briefing teams, ensuring creative & messaging strategy algins across channels & that insights are being shared back with the creative team in a timely & digestible format
- Be the go-to Digital specialist voice for your owned regions within Sweaty Betty, presenting innovative ideas & solutions to senior stakeholders within the business
- Manage and develop a direct report
- Drive innovation across every element of our Digital strategy through use of a robust test and learn approach, trialing new partners and collaboration across core internal business units
- Proactively strive to find new approaches to reach new & existing customers, driving Sweaty Betty's business forward
- Expert experience managing, executing, and delivering campaigns across Paid Social, Paid Search, Video & Display
- Experience creating and implementing Paid Social & Paid Search strategies and in executing testing plans/roadmaps.
- Proven experience identifying and activating platform innovations through Alpha / Beta adoption (META and Google)
- Strong knowledge of managing performance led campaigns and a detailed understanding of marketing pixels.
- An analytical, data driven methodology to building strategy and mapping out clear KPIs for biddable success that align with business growth and CPA/CAC targets - thinking long-term, while also being able to react quickly to changes in trade and the digital landscape.
- Ability to present results and recommendations to multiple stakeholders clearly and concisely.
- Deep understanding of optimization levers and proven ability to use to maximize performance.
- Previous experience managing campaigns with large budgets and across multiple markets
- Excellent attention to detail, both in campaign set up / QA'ing and reporting.
- Comprehensive understanding of, and experience working across, both commonplace and immerging social media, video, and display marketing channels.
- A strong team leader with the ability to drive, inspire and motivate a team by providing clear developmental goals, positivity, and a depth of biddable knowledge.
- 5+ years' experience leading Paid Social & Paid Search campaigns for relevant ecommerce retail brands either in house or through an agency
- % fluent within the META & Google platforms including, campaign structure, QA, reporting, analysis, feed & pixel technical set up
- Experience managing large budgets, line managing specialist teams and building bespoke regional first strategies
- Generous clothing allowance
- 60% off all Sweaty Betty merchandise
- 25 days holiday, plus 8 flexible bank holidays
- Sample sales
- 10 days work from anywhere policy
- Company bonus scheme
- Cycle to work scheme
- Health Cash Plan benefit with Medicash available to all Sweaty Betty UK Employees
- Enhanced Family Leave policy
- Discounts at the best Studio Classes
- SB Flexible Working: we currently work flexibly between the office and home
Emerging Markets Manager - London, United Kingdom - Sweaty Betty
Description
Your Journey
At Sweaty Betty, we're more than just a global activewear and lifestyle brand for women.
We're also a community that believes fitness is a flip-the-switch trigger for becoming the woman you want to be. Leggings and sports bras won't change the world on their own. But with a grab-my-hand, let's-go-for-it-now spirit, the women who wear them can.
If you want to join us on the next chapter of our adventure, you're in the right place. This is an exciting opportunity for a Emerging Market Manager to join us on our mission to empower women through fitness and beyond.
SB Values:
∙ We Really Care ∙ First, Best, Bravest ∙ Our Strength is in Each Other ∙ Stand Up, Speak Up, Shout Out
Your SB Journey:
What You'll Be Doing
What we are looking for -
Must Haves
The Extras